[Remote] Channel Manager, Paid Search & Affiliate Marketing

Note: The job is a remote job and is open to candidates in USA. Talencore is a growth stage technology and data-driven commercial insurance wholesaler backed by a leading private equity firm. They are seeking a Channel Manager to own critical growth channels such as Paid Search and Affiliate Marketing, focusing on channel strategy, optimization, and partner performance to drive revenue growth.ResponsibilitiesDevelop and execute paid search strategies across Google Ads and Microsoft AdsManage campaign structure, bidding strategies, budget allocation, keyword expansion, match type governance, and quality score optimizationOversee affiliate and aggregator partnerships, including performance management, relationship development, partner expansion, and commercial negotiationsEvaluate channel performance and identify opportunities to improve efficiency, conversion rates, and revenue contributionDesign and execute channel tests, including bidding experiments, landing page optimization initiatives, audience segmentation strategies, and partner placement testingMonitor campaign health and identify anomalies across key performance indicators including conversion rate, acquisition cost, impression share, lead quality, and attributionPartner closely with analytics teams to ensure tracking accuracy and data integrityProduce monthly and quarterly channel performance reviews, forecasts, and strategic recommendationsCollaborate with creative and content teams to optimize messaging, landing pages, and channel-specific assetsContribute to broader acquisition planning and channel diversification initiativesSkills4-6 years of performance marketing experience with hand-on ownership managing both paid search and affiliate or aggregator channel managementHands-on experience with Google Ads and Microsoft AdsExperience managing affiliate marketing programs, partnerships, or lead generation channelsExperience working with affiliate, partnership, referral, or aggregator-based acquisition channels. Familiarity with affiliate platforms such as Impact, Commission Junction, or similarExperience with value-based bidding strategies, including target ROAS and target CPA modelsStrong analytical skills and the ability to diagnose performance trends across campaigns and channelsExperience using Google Analytics, GA4, or similar analytics platformsFamiliarity with BI and reporting tools such as Looker is beneficialAbility to manage multiple stakeholders and business priorities simultaneouslyStrong written and verbal communication skillsExperience in insurance, financial services, fintech, lead-generation businesses, or other high-CPC industriesBenefits10% bonusFull benefits (see below)Company OverviewTalencore is a human resources service provider that focuses on IT recruitment and HR consulting services. It was founded in 2017, and is headquartered in Toronto, Ontario, CAN, with a workforce of 2-10 employees. Its website is https://talencore.com.