[Remote] Campaign Strategy and Marketing Communications Manager (Open To Remote)

Note: The job is a remote job and is open to candidates in USA. Simpson Strong-Tie is a leader in engineered structural connectors and solutions for the building industry. They are seeking a Campaign Strategy and Marketing Communications Manager to lead the development of integrated, multi-channel campaign strategies that strengthen their brand and engage key audiences across various industries.ResponsibilitiesLead the development of campaign strategies supporting product launches, priority initiatives, and brand storytelling across paid, earned, and owned mediaDefine campaign objectives, target audiences, core messages, channel roles, and success metrics that guide execution across teamsTranslate business priorities into scalable campaign approaches and contribute to annual and quarterly digital marketing planningOwn the campaign brief for priority initiatives, including campaign objective, audience, segmentation message hierarchy, channel role definitionLead annual and quarterly campaign prioritization and sequencing recommendations to align with Digital Marketing efforts with business priorities and available resourcesServe as the strategic lead for campaigns, establishing the campaign framework that paid, owned and earned media leads execute againstOwn campaign‑level message architecture and positioning, ensuring consistent narratives across paid media, PR and earned channels, social, web, email, and field communicationsGuide paid, earned, and owned media leads in developing aligned content and storytelling plans that support campaign goalsEnsure marketing communications are audience‑centric, on‑brand, and aligned with the Simpson Strong‑Tie brand voice and reputation standardsDevelop and approve campaign messaging frameworks, including core narrative, proof points, and audience specific message guidance, to ensure consistency across paid, owned, and earned channelsDirect and align paid, earned, and owned media leads to ensure unified execution, clear handoffs, and consistent campaign deliveryPartner with channel and business owners (Marketing, Sales, Creative, Product, IT, Internal Communications) to coordinate timelines, dependencies, and sequencingProvide strategic direction and prioritization for campaign calendars, while leads maintain day-to-day editorial and promotional calendars within their functionsEstablish campaign governance and alignment checkpoints to ensure leads execute against a shared strategy, with leads retaining responsibility for functional executionLead campaign‑level budget planning in partnership with paid, earned, and owned media leads, aligning investment to campaign goals and prioritiesRecommend and optimize budget allocation across channels based on performance insights, while formal budget ownership remains with the Sr Manager of Digital MarketingPartner with Digital Analytics and channel teams to evaluate campaign performance, identify insights, and recommend optimizationsCommunicate performance and recommendations in clear, executive‑ready updatesDirectly manage and develop paid, earned, and owned media leads, setting clear expectations, priorities, and success criteriaCoach team members on campaign strategy, content best practices, and performance‑driven decision makingFoster strong collaboration across teams and agencies, promoting shared standards and continuous improvementSkillsBachelor's or Master's degree in Marketing or Business6–8 years of experience planning and executing integrated, multi‑channel marketing campaigns tied to business and brand outcomesDemonstrated experience developing campaign strategy, message architecture, channel roles, content roadmaps, and performance measurement approachesExperience leading or managing paid media, PR/earned media, and owned channel teams, including agency collaboration3–5 years of people management experience, including direct management of individual contributors or managersStrong communication and influence skills, with the ability to translate strategy and analytics into clear recommendationsAbility to operate effectively in a fast‑paced environment with multiple concurrent initiativesBenefitsQuarterly bonuses or commissionQuarterly Bonuses/Commission: You will be eligible for either a bonus or commission, paid on a quarterly basis.Benefits: We provide a wide range of benefits for eligible full-time employees including: medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, pay for holidays, vacation, sick days, funerals and jury duty, years of service awards, employee discounts, employee referral bonuses, charitable contribution matching, education reimbursement and more.Company OverviewA leader in structural systems research and technology, Simpson Strong-Tie is one of the world's largest suppliers of structural building products. It was founded in 1956, and is headquartered in Pleasanton, California, USA, with a workforce of 5001-10000 employees. Its website is https://www.strongtie.com.