[Remote] Campaign Operations Lead

Note: The job is a remote job and is open to candidates in USA. Omnissa is an AI-driven digital work platform focused on enhancing flexible work experiences. As the Campaign Operations Lead, you will manage the Campaign Operations team, oversee the Marketing Automation Platform, and collaborate with Global Demand and IT leadership to optimize lead workflow systems and processes.ResponsibilitiesOversee the team responsible for end-to-end campaign execution, including outbound emails, global landing pages, lead upload, lead scoring, and lead deliveryProvide strategic operational support and planning to support the Global Demand organization’s most critical business goals and objectivesPartner with IT to maintain key Marketing-related processes in our CRM, Salesforce (SFDC). You will be specifically responsible for the Campaign object in SFDC as well as inbound lead routing and lead-to-account matching functionalitySupport – in coordination with Sales – the Business Development Representative (BDR) teams in the timely, measurable, and impactful follow-up of inbound leads and outbound prospecting motionsResearch, test, and implement AI technologies and tools that introduce automation and scale to critical Marketing workflowsParticipate in MarTech system and tool evaluations, contribute to related security/privacy reviews, and support integration of new tools with core Marketing systems (e.g. Eloqua)Develop critical metrics dashboards to measure performance against Marketing-sourced pipeline and revenue KPIs as well as associated lead and campaign performance tracking reports. You will also contribute to quarterly business reviews (QBRs), event performance reporting, and ad-hoc metrics requests from Global Demand and Marketing leadershipServe as a bridge between business requirements and technical system and process implementationOperate and thrive in a dynamic, fast-paced environment while balancing multiple projects and initiatives as well as consistent “over the fence” requests from stakeholdersServe as our in-house Eloqua expert and support the always-on execution of internal Marketing Shared Services and campaign automation requests, including outbound email communications, campaign response uploads, and global landing page creation requestsOptimize lead management processes, including lead routing, lead scoring, lead tracking and reporting, and related enablement trainingBuild and maintain target account and target lead/contacts lists to be used across multiple direct and indirect Marketing channels (e.g. email, paid social, retargeting)Normalize and clean account and lead/contact data to ensure accurate Marketing KPI and Marketing campaign performance reportingEnsure system/data integrations are aligned to the needs of marketing with an emphasis on data availability, accuracy, and relevanceEvaluate the effectiveness of tools and systems inside the Omnissa MarTech stack; identify gaps and identify, evaluate, and implement new tools/systemsSkillsBachelor or Masters preferred, or equivalent combination of education and relevant professional experienceOperate and thrive in a dynamic, fast-paced environment while balancing multiple projects and initiatives as well as consistent 'over the fence' requests from stakeholdersServe as our in-house Eloqua expert and support the always-on execution of internal Marketing Shared Services and campaign automation requests, including outbound email communications, campaign response uploads, and global landing page creation requestsOptimize lead management processes, including lead routing, lead scoring, lead tracking and reporting, and related enablement trainingBuild and maintain target account and target lead/contacts lists to be used across multiple direct and indirect Marketing channels (e.g. email, paid social, retargeting)Normalize and clean account and lead/contact data to ensure accurate Marketing KPI and Marketing campaign performance reportingEnsure system/data integrations are aligned to the needs of marketing with an emphasis on data availability, accuracy, and relevanceEvaluate the effectiveness of tools and systems inside the Omnissa MarTech stack; identify gaps and identify, evaluate, and implement new tools/systemsBenefitsParticipation in a corporate bonus programEmployee ownershipHealth insurance401k with matching contributionsDisability insurancePaid-time offGrowth opportunitiesCompany OverviewOmnissa is a digital work platform. It is a sub-organization of Broadcom (formerly Avago Technologies). It was founded in 2024, and is headquartered in Palo Alto, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.omnissa.com.