[Remote] AVP, Corporate Marketing & Product Strategy

Note: The job is a remote job and is open to candidates in USA. DAS Health is a leading healthcare technology and managed services provider, and they are seeking an experienced AVP, Corporate Marketing & Product Strategy to lead their marketing efforts. This high-impact role involves shaping the company's brand, messaging, and go-to-market strategy while ensuring alignment with sales and leadership to drive business growth.ResponsibilitiesLead the development and evolution of DAS Health’s brand strategy and market positioningDefine messaging architecture, value propositions, and a consistent voice across all channelsConduct market, customer, and competitive analysis to identify opportunities and differentiationOwn product marketing strategy across DAS Health’s services and solutions portfolioPackage products and solutions for market clarity and differentiationDevelop and execute go-to-market strategies for new offerings, launches, and strategic initiativesCreate sales enablement materials, messaging frameworks, presentations, and competitive insightsBuild thought leadership programs that elevate DAS Health’s presence in healthcare technologyOversee content strategy, including blogs, white papers, case studies, and executive contentLead corporate communications, including PR, media relations, and company announcementsStrengthen visibility through industry associations, analysts, and strategic partnershipsAct as a strategic bridge between product, sales, operations, and corporate leadershipPartner with sales to improve win rates, support cross-sell initiatives, and drive revenue growthEnsure marketing efforts are aligned to measurable business outcomesBuild and scale the corporate marketing function from the ground upManage external agencies and partners initially, with a long-term plan to bring capabilities in-houseEstablish KPIs and performance metrics to measure success and impactSkills10+ years of progressive marketing leadership experienceMust have experience within healthcare ITProven success in brand strategy, product marketing, and go-to-market leadershipExperience working cross-functionally with executive leadership and sales teamsHands-on experience leveraging AI tools in a marketing or strategy environmentStrong strategic thinker with the ability to execute hands-onExcellent communication and storytelling skillsComfortable operating in ambiguity and building from scratchExperience managing agencies and external partnersData-driven mindset with the ability to connect marketing efforts to business outcomesBackground in SaaS, managed services, cybersecurity, or healthcare services strongly preferredMBA or advanced degreeExperience leveraging AI tools (e.g., Copilot) for research, insights, or process optimizationExperience building, deploying, or experimenting with AI agents or similar automation toolsPassion for emerging technologies and innovationCompany OverviewGriffin Resources is a human resource consulting firm that offers payroll, employee relation, analytics, recruiting, and support services. It was founded in 2019, and is headquartered in Tampa, Florida, USA, with a workforce of 11-50 employees. Its website is https://griffin-resources.com/.