[Remote] Associate Director, Performance Marketing

Note: The job is a remote job and is open to candidates in USA. Viral Nation specializes in building social-first ecosystems for brands, and they are seeking an Associate Director, Performance Marketing to lead cross-channel performance marketing strategies. This role involves developing integrated marketing strategies, managing media budgets, and serving as a subject matter expert for emerging social commerce platforms.ResponsibilitiesDevelop and lead integrated performance marketing strategies, combining paid social, programmatic, and other digital channels to maximize sales across the brand's direct-to-consumer (DTC) site, major retail partners, and emerging social commerce platforms like TikTok ShopImplement technical solutions, including deep linking, to create a seamless, high-converting journey from digital paid platforms directly to the product pages on retailer sites or mobile applications, and lead best-in-class measurement solutions to attribute sales from retailer sites to brands paid media campaignsServe as the subject matter expert for emerging social commerce platforms, leading the strategy and technical execution of campaigns within TikTok Shop and other native social checkout environmentsContinuously innovate and develop forward-thinking strategies and roadmaps as media capabilities and measurement solutions evolveOwn and manage media budgets, utilizing forecasting and optimization techniques to ensure efficient allocation and maximum ROI across all performance channelsSupport with the continuous optimization of social commerce and catalog campaigns, ensuring product feeds are accurate, complete, and tailored for each channel's specific advertising needsSynthesize campaign findings and communicate data-driven recommendations and best practices to key collaborators and external stakeholdersCreate Playbooks & Principles to influence overall strategies at scale & educate internal and client stakeholdersSkills6+ years of professional experience with performance marketing strategy, execution, and measurement across paid social, programmatic, YouTube, and Google Ads3+ years of professional experience with developing strategies and executing digital media campaigns focused on driving sales from direct-to-consumer (DTC) sites, major retail partners, and emerging social commerce platformsExperience developing strategies and executing TikTok Shop and other emerging social commerce platform campaignsStrong understanding of measurement and attribution solutions across paid social, programmatic, YouTube, Search, etc., ensuring digital campaigns can prove ROAS across both owned and retail sitesStrong storytelling and influence ability to internal and external partners, and senior leaders (VP, GM level)Strong motivation in a fast-paced environment with a bias for actionAbility to effectively work independently as well as collaboratively across multiple functionsProven ability to collaborate cross-functionally and communicate clearly—both verbally and in writingHighly organized with strong accountability for timelines, deliverables, and campaign performanceFluent in English, both spoken and writtenProficient in Google Workspace preferredCompany OverviewViral Nation is a global influencer, marketing, and talent agency. It was founded in 2014, and is headquartered in Toronto, Ontario, CAN, with a workforce of 201-500 employees. Its website is http://www.viralnation.com.