[Remote] Associate Director, B2B Marketing

Note: The job is a remote job and is open to candidates in USA. Humana Inc. is a leading U.S. healthcare company, and they are seeking an Associate Director, B2B Marketing to lead high-impact marketing strategies across multiple business lines. This role involves overseeing integrated campaigns, driving sales enablement, and collaborating with cross-functional teams to deliver measurable business outcomes.ResponsibilitiesDevelop and lead integrated intermediary marketing communications strategies across multiple lines of business and sales organizationsOversee the end-to-end execution of high-volume event marketing and direct mail campaigns supporting regional sales lead generation effortsManage and evolve a centralized library of sales enablement resources to support four lines of business, ensuring alignment to business strategy and the sales processOversee sales enablement platforms that house marketing materials, optimizing user experience and content governance ensuring ease of accessPartner with sales leaders to understand go-to-market strategies, sales cycles, competitive landscape, and intermediary needs to inform marketing plansCollaborate with data analytics teams to define success metrics, measure performance, and report on business impact of marketing initiativesLead, coach, and develop a team of five associates, fostering a culture of accountability, adaptability, and continuous improvementEnsure all marketing activities comply with healthcare regulations and organizational standardsBalance competing priorities and resource constraints while delivering high-quality, strategic marketing solutionsMay require travel 1-2 times a yearSkills10+ years of marketing experience, including B2B or sales enablement marketing2+ years of leadership experience managing high-performing teamsExperience working in healthcare and/or highly regulated environmentsDemonstrated understanding of sales organizations and intermediary (broker/partner/provider) channelsStrong experience developing integrated marketing plans and sales support strategies for companies/business units that are both mature and emergingExperience supporting multiple lines of business in a complex matrixed organizationProven ability to partner with analytics teams to measure and communicate marketing effectivenessBachelor's degree preferably in Marketing or BusinessFamiliarity with provider ecosystems and healthcare delivery modelsExperience managing marketing technologies or sales enablement platformsStrong creative direction skills, including providing feedback on design and messagingBenefitsThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being.Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work.Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Company OverviewHumana is a health insurance provider for individuals, families, and businesses. It was founded in 1964, and is headquartered in Louisville, Kentucky, USA, with a workforce of 10001+ employees. Its website is http://www.humana.com.Company H1B SponsorshipHumana has a track record of offering H1B sponsorships, with 91 in 2026, 282 in 2025, 246 in 2024, 284 in 2023, 274 in 2022, 212 in 2021, 84 in 2020. Please note that this does not guarantee sponsorship for this specific role.