[Remote] Area Sales Manager (ASM) NorCal

Note: The job is a remote job and is open to candidates in USA. Recess is a leading beverage company focused on creating functional, better-for-you beverages. The Area Sales Manager will be responsible for ensuring effective retail execution across various channels in Northern California, partnering with distributors and retailers to meet commercial goals. Responsibilities Manage day-to-day retail execution across territory, ensuring alignment on sales targets and priorities Drive retail execution excellence, including ACV distribution, TPDs, displays, and pricing compliance Work closely with the Regional Manager, to cascade regional strategies into local execution Participate in distributor sales meetings and blitzes to energize teams and reinforce priorities Identify execution gaps and collaborate with distributor teams to develop corrective actions Provide reporting on execution KPIs, market trends, and competitor activity to senior leadership Build and maintain strong relationships with key retailers and store managers in the market Skills Bachelor's degree preferred; equivalent experience considered 1–3 years of CPG beverage experience in retail execution or field sales Knowledge of DSD systems and retail execution standards Proven ability to deliver against execution KPIs (distribution, displays, compliance) Strong communication and relationship-building skills with distributor teams and retail partners Analytical mindset with proficiency in Excel; familiarity with syndicated data (IRI, Nielsen, SPINS) a plus Highly organized, detail-oriented, and results-driven Ability to thrive in a fast-paced, entrepreneurial environment Willingness to travel 60–70% within territory Benefits Competitive health, dental, and vision insurance. Mental health and wellness resources. 401K 15 days of PTO annually, plus company holidays and volunteer time off. Discounts on all Recess beverages. Paid parental leave. Company Overview Recess is a consumer wellness brand creating products and experiences designed to help people feel balanced, centered, and inspired. It was founded in 2017, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is