Regional Marketing Manager - Thai Speaker
This is an exciting opportunity for an established marketing manager to take full ownership of one of our most dynamic and fast-growing markets. Thailand sits at the intersection of high adoption, financial innovation, and a deeply engaged trading community - and we are looking for the right person to shape our presence here.
As Regional Marketing Manager, you will lead a dedicated local team, craft campaigns that truly resonate with Thai clients, and have the autonomy to make real decisions in a market where your work will have immediate, visible impact.
If you are passionate about fintech, understand the local landscape, and enjoy both strategy and hands-on execution - we would love to meet you.
Responsibilities
Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts
Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Π‘ontent specialists), setting the direction, removing blockers, and creating an efficient environment
Develop quarterly marketing plans for locally relevant strategies for Thailand and its client community
Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results
Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team's priorities
Serve as the key connection point between your local team and Global HQ - sharing market insights and coordinating on global campaigns
Requirements
4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry
Expertise in organic and partnership-driven acquisition in Thailand
Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM
Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI
Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends
Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track
Native Thai and fluent in business English for daily communication with the cross-regional teams
Will be a plus
Strong background in sourcing, auditing, and closing complex deals with Thai influencers, financial bloggers, media contacts and local partners
Hands-on proficiency with mobile attribution platforms β AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection
Knowledge of financial advertising compliance in Thailand
Familiarity with AI and automation tools to support content and campaign production
We Offer
Working for a dynamically growing company
15 paid vacation days per year
10 paid sick leave days per year
10 days for floating public holidays
Medical budget
Opportunity to work remotely
Professional education budget
Language learning budget
Wellness budget (gym membership, sports gear and related expenses)
As Regional Marketing Manager, you will lead a dedicated local team, craft campaigns that truly resonate with Thai clients, and have the autonomy to make real decisions in a market where your work will have immediate, visible impact.
If you are passionate about fintech, understand the local landscape, and enjoy both strategy and hands-on execution - we would love to meet you.
Responsibilities
Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts
Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Π‘ontent specialists), setting the direction, removing blockers, and creating an efficient environment
Develop quarterly marketing plans for locally relevant strategies for Thailand and its client community
Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results
Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team's priorities
Serve as the key connection point between your local team and Global HQ - sharing market insights and coordinating on global campaigns
Requirements
4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry
Expertise in organic and partnership-driven acquisition in Thailand
Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM
Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI
Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends
Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track
Native Thai and fluent in business English for daily communication with the cross-regional teams
Will be a plus
Strong background in sourcing, auditing, and closing complex deals with Thai influencers, financial bloggers, media contacts and local partners
Hands-on proficiency with mobile attribution platforms β AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection
Knowledge of financial advertising compliance in Thailand
Familiarity with AI and automation tools to support content and campaign production
We Offer
Working for a dynamically growing company
15 paid vacation days per year
10 paid sick leave days per year
10 days for floating public holidays
Medical budget
Opportunity to work remotely
Professional education budget
Language learning budget
Wellness budget (gym membership, sports gear and related expenses)