Recruitment Marketing Specialist
Recruitment Marketing Specialist
Job Description
Position Title: Recruitment Marketing Specialist
Position Summary
The Recruitment Marketing Specialist is responsible for developing and executing marketing strategies that attract top talent and strengthen the organization’s employer brand. This role partners closely with Talent Acquisition to create engaging campaigns, optimize candidate outreach, and improve the overall candidate experience across multiple recruitment channels.
The ideal candidate is creative, data-driven, and passionate about storytelling, digital marketing, and talent attraction. This role reports directly to the Sr Marketing Manager.
Key Responsibilities
Employer Branding
Develop and maintain the company’s employer brand across digital and social platforms.
Create compelling content showcasing company culture, employee stories, benefits, and career opportunities.
Ensure consistent employer brand messaging across all recruitment materials and channels.
Recruitment Marketing Campaigns
Plan and execute recruitment marketing campaigns to support hiring initiatives and workforce growth.
Manage job advertising strategies across job boards, social media, email campaigns, and other sourcing platforms.
Coordinate targeted campaigns for high-volume, hard-to-fill, and specialized roles.
Content Creation
Design and produce recruitment-related content including:
Social media posts
Videos
Graphics
Career site content
Email campaigns
Event materials
Collaborate with internal stakeholders to gather employee testimonials and success stories.
Digital & Social Media Management
Manage recruitment-focused social media channels and content calendars.
Monitor engagement metrics and optimize campaigns based on performance data.
Stay current on recruitment marketing trends, tools, and best practices.
Career Site & Candidate Experience
Maintain and optimize the company careers page for engagement and conversion.
Improve the candidate journey through clear communication and engaging recruitment touchpoints.
Support initiatives that enhance candidate engagement and application completion rates.
Analytics & Reporting
Track and analyze recruitment marketing metrics such as:
Source effectiveness
Application conversion rates
Campaign performance
Cost-per-applicant
Candidate engagement
Provide regular reports and recommendations to leadership and Talent Acquisition teams.
Events & Outreach
Support recruiting events including career fairs, campus recruiting, networking events, and virtual hiring events.
Assist with promotional materials and event marketing strategies.
Qualifications
Required
Bachelor’s degree in Marketing, Communications, Human Resources, Business, or related field.
2+ years of experience in recruitment marketing, digital marketing, talent acquisition, or employer branding.
Experience managing social media and digital advertising campaigns.
Strong written and verbal communication skills.
Proficiency with marketing and design tools (e.g., Canva, Adobe Creative Suite, or similar).
Experience with ATS platforms and recruitment advertising tools.
Preferred
Experience supporting healthcare, multi-site, or high-volume recruiting environments.
Knowledge of SEO, Google Analytics, and paid social campaigns.
Experience with CRM or recruitment marketing platforms.
Skills & Competencies
Creative storytelling and content development
Strong project management and organizational skills
Data analysis and reporting
Collaboration and stakeholder management
Attention to detail
Ability to manage multiple campaigns simultaneously
Understanding of recruiting and candidate engagement strategies
Apply To This Job
Job Description
Position Title: Recruitment Marketing Specialist
Position Summary
The Recruitment Marketing Specialist is responsible for developing and executing marketing strategies that attract top talent and strengthen the organization’s employer brand. This role partners closely with Talent Acquisition to create engaging campaigns, optimize candidate outreach, and improve the overall candidate experience across multiple recruitment channels.
The ideal candidate is creative, data-driven, and passionate about storytelling, digital marketing, and talent attraction. This role reports directly to the Sr Marketing Manager.
Key Responsibilities
Employer Branding
Develop and maintain the company’s employer brand across digital and social platforms.
Create compelling content showcasing company culture, employee stories, benefits, and career opportunities.
Ensure consistent employer brand messaging across all recruitment materials and channels.
Recruitment Marketing Campaigns
Plan and execute recruitment marketing campaigns to support hiring initiatives and workforce growth.
Manage job advertising strategies across job boards, social media, email campaigns, and other sourcing platforms.
Coordinate targeted campaigns for high-volume, hard-to-fill, and specialized roles.
Content Creation
Design and produce recruitment-related content including:
Social media posts
Videos
Graphics
Career site content
Email campaigns
Event materials
Collaborate with internal stakeholders to gather employee testimonials and success stories.
Digital & Social Media Management
Manage recruitment-focused social media channels and content calendars.
Monitor engagement metrics and optimize campaigns based on performance data.
Stay current on recruitment marketing trends, tools, and best practices.
Career Site & Candidate Experience
Maintain and optimize the company careers page for engagement and conversion.
Improve the candidate journey through clear communication and engaging recruitment touchpoints.
Support initiatives that enhance candidate engagement and application completion rates.
Analytics & Reporting
Track and analyze recruitment marketing metrics such as:
Source effectiveness
Application conversion rates
Campaign performance
Cost-per-applicant
Candidate engagement
Provide regular reports and recommendations to leadership and Talent Acquisition teams.
Events & Outreach
Support recruiting events including career fairs, campus recruiting, networking events, and virtual hiring events.
Assist with promotional materials and event marketing strategies.
Qualifications
Required
Bachelor’s degree in Marketing, Communications, Human Resources, Business, or related field.
2+ years of experience in recruitment marketing, digital marketing, talent acquisition, or employer branding.
Experience managing social media and digital advertising campaigns.
Strong written and verbal communication skills.
Proficiency with marketing and design tools (e.g., Canva, Adobe Creative Suite, or similar).
Experience with ATS platforms and recruitment advertising tools.
Preferred
Experience supporting healthcare, multi-site, or high-volume recruiting environments.
Knowledge of SEO, Google Analytics, and paid social campaigns.
Experience with CRM or recruitment marketing platforms.
Skills & Competencies
Creative storytelling and content development
Strong project management and organizational skills
Data analysis and reporting
Collaboration and stakeholder management
Attention to detail
Ability to manage multiple campaigns simultaneously
Understanding of recruiting and candidate engagement strategies
Apply To This Job