Programmatic Lead
About the Role
We are looking for a strategic and technically skilled Programmatic Lead to build and manage our global programmatic media buying function. In this role, you will own the strategy, execution, and optimization of user acquisition and retargeting campaigns across DSPs such as DV360, The Trade Desk, Moloco, Applovin, Liftoff, and others.This position requires a deep understanding of real-time bidding (RTB), audience segmentation, incrementality testing, and the mobile advertising ecosystem. You will work closely with the Performance Lead, Martech, Data, and Creative teams to deliver impactful campaigns across web, mobile apps (iOS/Android), and alternative ad networks especially in high-growth regions and sensitive verticals.
Key Responsibilities
Programmatic Strategy & Execution
Develop and execute global programmatic strategies across:DisplayNativeVideoMobile app install and engagement campaignsManage DSP platforms such as DV360, The Trade Desk, Liftoff, Applovin, Moloco, StackAdapt, etc.Build campaigns tailored to each platforms strength (e.g., prospecting, retargeting, geo/language segmentation)
Audience Targeting & Segmentation
Create granular audience segments using 1st-party, 2nd-party, and 3rd-party dataSet up custom bidding logic, lookalikes, interest clusters, and behavioral targetingImplement frequency caps, whitelist/blacklist management, and brand safety protocols
Optimization & Performance Analysis
Own all optimization levers across programmatic campaigns: bidding strategy, creative rotation, time/day targeting, device prioritization, etc.Continuously improve key metrics: CPA, ROAS, LTV, CTR, Viewability, and Conversion RateRun incrementality testing, holdout/control groups, and view-through vs click-through impact analysis
Cross-Functional Collaboration
Coordinate with the Creative team for asset versioning, rich media formats, and A/B testsWork with Martech and Tech to implement pixel tracking, postbacks, and conversion events via GTM, AppsFlyer, or FirebaseCollaborate with regional marketers for market-specific insights and compliance
Reporting & Innovation
Maintain weekly dashboards and campaign reviewsPresent platform-level and channel-level performance trends to the Performance LeadResearch and test emerging DSPs, exchanges, and advanced formats (e.g., CTV, DOOH, programmatic audio)
Requirements
5+ years of experience managing programmatic campaigns across multiple DSPsProven track record of driving results in app-first or mobile-centric performance marketing teamsDeep technical knowledge of DV360, Applovin, Liftoff, Moloco, or The Trade DeskStrong understanding of programmatic supply chains, auctions, and bidding mechanismsProficiency in performance tracking using Appsflyer, GA4, Firebase, or similar platformsStrong analytical skills with ability to interpret data and pivot strategy accordinglyExperience in regulated or complex verticals (e.g., CFD, crypto exchange, gaming, fintech, online gambling, unlisted apps) is a strong advantageExperience in handling budget more than $1 Million and cloakingMust be able to speak fluent English
Preferred Qualifications
Experience scaling campaigns in markets like Russia, LATAM, Southeast Asia, or MENAFamiliarity with creative versioning tools (e.g., Celtra, Smartly, or internal dynamic creative tools)Understanding of fraud detection, post-install quality metrics, and viewability benchmarksExperience working on campaigns with user re-engagement, deep linking, and funnel segmentation
Apply Now
We are looking for a strategic and technically skilled Programmatic Lead to build and manage our global programmatic media buying function. In this role, you will own the strategy, execution, and optimization of user acquisition and retargeting campaigns across DSPs such as DV360, The Trade Desk, Moloco, Applovin, Liftoff, and others.This position requires a deep understanding of real-time bidding (RTB), audience segmentation, incrementality testing, and the mobile advertising ecosystem. You will work closely with the Performance Lead, Martech, Data, and Creative teams to deliver impactful campaigns across web, mobile apps (iOS/Android), and alternative ad networks especially in high-growth regions and sensitive verticals.
Key Responsibilities
Programmatic Strategy & Execution
Develop and execute global programmatic strategies across:DisplayNativeVideoMobile app install and engagement campaignsManage DSP platforms such as DV360, The Trade Desk, Liftoff, Applovin, Moloco, StackAdapt, etc.Build campaigns tailored to each platforms strength (e.g., prospecting, retargeting, geo/language segmentation)
Audience Targeting & Segmentation
Create granular audience segments using 1st-party, 2nd-party, and 3rd-party dataSet up custom bidding logic, lookalikes, interest clusters, and behavioral targetingImplement frequency caps, whitelist/blacklist management, and brand safety protocols
Optimization & Performance Analysis
Own all optimization levers across programmatic campaigns: bidding strategy, creative rotation, time/day targeting, device prioritization, etc.Continuously improve key metrics: CPA, ROAS, LTV, CTR, Viewability, and Conversion RateRun incrementality testing, holdout/control groups, and view-through vs click-through impact analysis
Cross-Functional Collaboration
Coordinate with the Creative team for asset versioning, rich media formats, and A/B testsWork with Martech and Tech to implement pixel tracking, postbacks, and conversion events via GTM, AppsFlyer, or FirebaseCollaborate with regional marketers for market-specific insights and compliance
Reporting & Innovation
Maintain weekly dashboards and campaign reviewsPresent platform-level and channel-level performance trends to the Performance LeadResearch and test emerging DSPs, exchanges, and advanced formats (e.g., CTV, DOOH, programmatic audio)
Requirements
5+ years of experience managing programmatic campaigns across multiple DSPsProven track record of driving results in app-first or mobile-centric performance marketing teamsDeep technical knowledge of DV360, Applovin, Liftoff, Moloco, or The Trade DeskStrong understanding of programmatic supply chains, auctions, and bidding mechanismsProficiency in performance tracking using Appsflyer, GA4, Firebase, or similar platformsStrong analytical skills with ability to interpret data and pivot strategy accordinglyExperience in regulated or complex verticals (e.g., CFD, crypto exchange, gaming, fintech, online gambling, unlisted apps) is a strong advantageExperience in handling budget more than $1 Million and cloakingMust be able to speak fluent English
Preferred Qualifications
Experience scaling campaigns in markets like Russia, LATAM, Southeast Asia, or MENAFamiliarity with creative versioning tools (e.g., Celtra, Smartly, or internal dynamic creative tools)Understanding of fraud detection, post-install quality metrics, and viewability benchmarksExperience working on campaigns with user re-engagement, deep linking, and funnel segmentation
Apply Now