Product Marketing Manager – Patient Experience
Job Description:
• Develop specialized positioning and messaging for Nextech Patient Experience that differentiates it within the healthcare patient engagement landscape.
• Create and execute go-to-market (GTM) strategies for new features and enhancements, ensuring alignment with the broader patient experience solution and specialty-specific requirements.
• Serve as the subject matter expert on your portfolio, understanding the value and benefits across different healthcare specialties. Translate complex patient journey capabilities into clear, compelling messages that resonate with healthcare practices, showcasing how it enhances patient experiences and simplifies practice workflows.
• Collaborate with Product Management, segment-focused Product Marketing Managers, and cross-functional teams (including sales enablement and marketing) to align on the market and product vision.
• Own competitive intelligence and market trend analysis specific to your portfolio, focusing on how Nextech solutions stack up against competitors in features, pricing, and specialty-specific benefits. Research client personas across healthcare specialties to understand their unique payment processing needs and buying criteria.
• Work with Key Opinion Leaders (KOLs) in various healthcare specialties to capture testimonials, case studies, and other content that highlights the benefits of Nextech Patient Experience for their specific practice types.
• Monitor and analyze trends in the patient experience, particularly as they relate to different specialties, to inform positioning and messaging.
• Perform additional responsibilities as assigned based on business needs
Requirements:
• At least 3 years of product marketing experience.
• Experience working with a SaaS company.
• Bachelor’s degree in business, marketing, or a related field.
• Strong written communication skills, with the ability to craft compelling messaging for both technical and non-technical audiences.
• Strong presentation skills, comfortable presenting to internal teams and external stakeholders.
• Excellent collaboration and interpersonal skills to work effectively with cross-functional teams, particularly segment-focused Product Marketing Managers.
Benefits:
• Generous annual bonus opportunity
• 401(k) with Employer Match
• Flexible Time Off: take time off when you need it without worrying about available hours
• 11 paid holidays
• Your Day Your Way - Celebrate a day of cultural or social significance to you
• Insurance: Choice of Medical, Dental, and Vision plans
• Health Savings Account with employer match
• Flexible Spending Account
• 100% Company-Paid Parental leave (After 6 months with the company)
• 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
• Nextech Luminary Peer Recognition Program
• Wellness Program including discounts on medical premiums
• Employee Assistance Program with free counseling sessions available
• Corporate Discounts on Retail, Travel, and Entertainment
Apply tot his job
Apply To this Job
• Develop specialized positioning and messaging for Nextech Patient Experience that differentiates it within the healthcare patient engagement landscape.
• Create and execute go-to-market (GTM) strategies for new features and enhancements, ensuring alignment with the broader patient experience solution and specialty-specific requirements.
• Serve as the subject matter expert on your portfolio, understanding the value and benefits across different healthcare specialties. Translate complex patient journey capabilities into clear, compelling messages that resonate with healthcare practices, showcasing how it enhances patient experiences and simplifies practice workflows.
• Collaborate with Product Management, segment-focused Product Marketing Managers, and cross-functional teams (including sales enablement and marketing) to align on the market and product vision.
• Own competitive intelligence and market trend analysis specific to your portfolio, focusing on how Nextech solutions stack up against competitors in features, pricing, and specialty-specific benefits. Research client personas across healthcare specialties to understand their unique payment processing needs and buying criteria.
• Work with Key Opinion Leaders (KOLs) in various healthcare specialties to capture testimonials, case studies, and other content that highlights the benefits of Nextech Patient Experience for their specific practice types.
• Monitor and analyze trends in the patient experience, particularly as they relate to different specialties, to inform positioning and messaging.
• Perform additional responsibilities as assigned based on business needs
Requirements:
• At least 3 years of product marketing experience.
• Experience working with a SaaS company.
• Bachelor’s degree in business, marketing, or a related field.
• Strong written communication skills, with the ability to craft compelling messaging for both technical and non-technical audiences.
• Strong presentation skills, comfortable presenting to internal teams and external stakeholders.
• Excellent collaboration and interpersonal skills to work effectively with cross-functional teams, particularly segment-focused Product Marketing Managers.
Benefits:
• Generous annual bonus opportunity
• 401(k) with Employer Match
• Flexible Time Off: take time off when you need it without worrying about available hours
• 11 paid holidays
• Your Day Your Way - Celebrate a day of cultural or social significance to you
• Insurance: Choice of Medical, Dental, and Vision plans
• Health Savings Account with employer match
• Flexible Spending Account
• 100% Company-Paid Parental leave (After 6 months with the company)
• 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
• Nextech Luminary Peer Recognition Program
• Wellness Program including discounts on medical premiums
• Employee Assistance Program with free counseling sessions available
• Corporate Discounts on Retail, Travel, and Entertainment
Apply tot his job
Apply To this Job