Product Marketing Manager, K-12 Literacy
About the position
At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.
McGraw Hill, the leading provider of digital and print educational resources, is looking for a Product Marketing Manager, K-12 Literacy for our English & Language Arts product portfolio within our K-12 division.
As part of the Marketing team, the Marketing Manager will leverage market research and voice of customer data to develop targeted segments, create compelling pricing strategies, and define undeniable positioning in the market and against competition to develop highly targeted, effective go-to-market and annual marketing strategies. The Marketing Manager does so as the owner of in-market product strategy who is responsible for maximizing revenue, maintaining margin, ensuring consistent product use, and maintaining high levels of product satisfaction of each owned product across all phases of the life cycle.
This is a remote position open to applicants authorized to work for any employer within the United States.
Responsibilities
• Collaborate within marketing, sales, and product development to bring the voice of the customer to everything you do.
• Manage tactics, resources, and schedules to ensure timely and flawless execution and delivery working with cross-functional areas and with external agencies.
• Review and translate insightful, comprehensive market research to understand the needs of the market and integrate them into our marketing strategies.
• Write and edit copy, and manage creative production for content, promotional, and thought leadership assets, including print and online collateral, internal training materials and presentations, customer-facing product and market presentations, and sales enablement materials.
• Maintain an understanding of the competitive landscape and provide competitive differentiation through sales support and the development of marketing strategies.
• Travel up to 25% of the time.
Requirements
• Bachelor’s Degree in Marketing, Business, Communications, or similar.
• A minimum of 5 years of experience in Marketing Communication, Product Marketing, or related marketing or sales functions – educational publishing industry preferred.
• A willingness to take risks.
• The ability to influence at all levels within the organization.
• The ability to manage multiple projects simultaneously on time and on budget.
• Desire to learn, ask questions and challenge conventional thinking.
Nice-to-haves
• Experience with segmentation, positioning, pricing, and new product development practices is a plus.
Apply Now
Apply Now
At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.
McGraw Hill, the leading provider of digital and print educational resources, is looking for a Product Marketing Manager, K-12 Literacy for our English & Language Arts product portfolio within our K-12 division.
As part of the Marketing team, the Marketing Manager will leverage market research and voice of customer data to develop targeted segments, create compelling pricing strategies, and define undeniable positioning in the market and against competition to develop highly targeted, effective go-to-market and annual marketing strategies. The Marketing Manager does so as the owner of in-market product strategy who is responsible for maximizing revenue, maintaining margin, ensuring consistent product use, and maintaining high levels of product satisfaction of each owned product across all phases of the life cycle.
This is a remote position open to applicants authorized to work for any employer within the United States.
Responsibilities
• Collaborate within marketing, sales, and product development to bring the voice of the customer to everything you do.
• Manage tactics, resources, and schedules to ensure timely and flawless execution and delivery working with cross-functional areas and with external agencies.
• Review and translate insightful, comprehensive market research to understand the needs of the market and integrate them into our marketing strategies.
• Write and edit copy, and manage creative production for content, promotional, and thought leadership assets, including print and online collateral, internal training materials and presentations, customer-facing product and market presentations, and sales enablement materials.
• Maintain an understanding of the competitive landscape and provide competitive differentiation through sales support and the development of marketing strategies.
• Travel up to 25% of the time.
Requirements
• Bachelor’s Degree in Marketing, Business, Communications, or similar.
• A minimum of 5 years of experience in Marketing Communication, Product Marketing, or related marketing or sales functions – educational publishing industry preferred.
• A willingness to take risks.
• The ability to influence at all levels within the organization.
• The ability to manage multiple projects simultaneously on time and on budget.
• Desire to learn, ask questions and challenge conventional thinking.
Nice-to-haves
• Experience with segmentation, positioning, pricing, and new product development practices is a plus.
Apply Now
Apply Now