PR & Communications Manager (P1-4212748-1)
About the position The Manager, PR & Corporate Communications implements Panda's communications strategies and activities, focusing on PR strategy and agency management as well as supporting corporate communications. This position manages day-to-day execution of PR and Communications plans in partnership with cross-functional partners and agencies. The Manager leads a small team of associates, developing and coaching them to elevate their performance. The PR & Communications Team is part of the Corporate Communications team within the Marketing Department. Responsibilities • Campaign and Brand PR: Spearheads the development and implementation of Panda's PR strategies through multi-channel national campaigns designed to boost sales and strengthen brand reputation. • Vets, evaluates, and recommends earned brand and influencer partnerships to drive campaign success and support evergreen initiatives. • Always-On PR: Develops and executes proactive, always-on / evergreen PR programming aimed at elevating Panda's brand reputation and sustainably generating consumer demand. • Executive Communications : Crafts and drives comprehensive executive communications strategies, including preparing executives for speaking and media opportunities. • Crisis Communications : Provides support for proactive corporate communications initiatives that build reputation, while also playing a key role in reactive, rapid-response crisis management and preparedness. • Community Relations : Cultivates best-in-class brand reputation by amplifying news of Panda's community care and corporate giving, including the identification of compelling storytelling opportunities and the creation of the overarching earned media strategy. • People Development : Manages a team of PR & Communications associates, developing and coaching them to maximize their performance. Works with PR and Comms leadership on recruiting and retaining associates. Requirements • Bachelor's degree in Communications, Journalism, or Public/Government Relations • 5+ years of experience in communications, public relations, and/or influencer marketing representing an organization in the community, preferably in a retail/hospitality environment, with increasing management/project management experience. • Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position. • If hired, completion of annual store training. Nice-to-haves • Internal communications experience preferred but not mandatory Benefits • Hybrid Work schedule • 401K with company match • Yearly bonus opportunity • Full medical, dental, and vision insurance • On-site fitness center, biometric screen, and flu shot clinic • Discounts at Panda restaurants, theme parks, and gym memberships • Paid time off starting at 15 days with 7 federal holidays • Continuous education assistance and scholarships • Income protection including Disability, Life and AD&D insurance • Bereavement leave • Benefits available for eligible permanent full time associates Apply tot his job