Performance Marketing Manager (Fully remote)
Position at a Glance:Compensation: a competitive salaryPosition: Performance Marketing ManagerCompany: WorkwarpStart Date: Immediate openings availableLocation: Remote  Description:
 Develop and implement demand generation strategies and campaigns (events and non-events focused)
 Act as the web manager on the team, owning all website administration (website and landing page development, A/B testing, optimization, user experience, and analytics)
 Develop, implement, iterate, and measure success of paid ads across social media platforms and search engines, in alignment with marketing goals and budget
 Manage all aspects of SEO - implementing best practices, monitoring and reporting on data, and regularly sharing insights with SMEs and content marketing team
 Monitor, analyze, and report on data across demand generation channels, going the extra step to complete root-cause analysis, and keeping the team accountable for making data-informed decisions
 Develop email campaigns using compelling copy and CTAs, and support list segmentation and management as needed
 Continuously experiment and A/B test with content across distribution channels ... Website, email, etc.
 Support revenue teams: sales, marketing and customer success event efforts as needed, in service of demand generation, brand awareness, and company goals
 Regular collaboration with content and product marketing teams to develop and design positioning, targeting, messaging and gated content/assets.
 In collaboration with the Revenue Operations Manager, leverage analytic tools during market research to find ways to enhance the companyÂs marketing ROI.
 Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features).
Requirements:
 Proficiency in crafting concise and compelling copy for websites, ads, and landing pages; adept at distilling complex ideas into clear, engaging messages that drive user engagement and conversion
 Strong understanding of UX and SEO principles and best practices
 Expertise with HubSpot, with certification(s) in HubSpot marketing and/or demand generation
 Experience using attribution tools, analytics tools and heatmaps such as PathFactory, Hotjar and Google Analytics
 Experience with ABM Campaign
 At least four years of experience in Marketing
 Creative thinker with the ability to generate innovative ideas and approaches
 Excellent communication and collaboration skills
 Ability to manage multiple projects simultaneously and meet deadlines
 Have a background in K-12 education and MTSS
 Familiarity with educational technology platforms, tools, and products
 Have design skills (Canva or Adobe suite) and can create visual web content
 Experience with the StoryBrand framework
Benefits:
 Check out our Benefits & Perks
 Fully remote!
 An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improves the lives of educators and students.
 The range of our base salary cash compensation is between $83,000-$97,000. Final offers are determined using multiple factors including experience, level of expertise, and geographic location Apply Job! For more such jobs please click here! Join Our Team!This is a fantastic opportunity to grow your career. If you have the skills and passion we're looking for, please submit your application today.
Apply Now
 Develop and implement demand generation strategies and campaigns (events and non-events focused)
 Act as the web manager on the team, owning all website administration (website and landing page development, A/B testing, optimization, user experience, and analytics)
 Develop, implement, iterate, and measure success of paid ads across social media platforms and search engines, in alignment with marketing goals and budget
 Manage all aspects of SEO - implementing best practices, monitoring and reporting on data, and regularly sharing insights with SMEs and content marketing team
 Monitor, analyze, and report on data across demand generation channels, going the extra step to complete root-cause analysis, and keeping the team accountable for making data-informed decisions
 Develop email campaigns using compelling copy and CTAs, and support list segmentation and management as needed
 Continuously experiment and A/B test with content across distribution channels ... Website, email, etc.
 Support revenue teams: sales, marketing and customer success event efforts as needed, in service of demand generation, brand awareness, and company goals
 Regular collaboration with content and product marketing teams to develop and design positioning, targeting, messaging and gated content/assets.
 In collaboration with the Revenue Operations Manager, leverage analytic tools during market research to find ways to enhance the companyÂs marketing ROI.
 Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features).
Requirements:
 Proficiency in crafting concise and compelling copy for websites, ads, and landing pages; adept at distilling complex ideas into clear, engaging messages that drive user engagement and conversion
 Strong understanding of UX and SEO principles and best practices
 Expertise with HubSpot, with certification(s) in HubSpot marketing and/or demand generation
 Experience using attribution tools, analytics tools and heatmaps such as PathFactory, Hotjar and Google Analytics
 Experience with ABM Campaign
 At least four years of experience in Marketing
 Creative thinker with the ability to generate innovative ideas and approaches
 Excellent communication and collaboration skills
 Ability to manage multiple projects simultaneously and meet deadlines
 Have a background in K-12 education and MTSS
 Familiarity with educational technology platforms, tools, and products
 Have design skills (Canva or Adobe suite) and can create visual web content
 Experience with the StoryBrand framework
Benefits:
 Check out our Benefits & Perks
 Fully remote!
 An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improves the lives of educators and students.
 The range of our base salary cash compensation is between $83,000-$97,000. Final offers are determined using multiple factors including experience, level of expertise, and geographic location Apply Job! For more such jobs please click here! Join Our Team!This is a fantastic opportunity to grow your career. If you have the skills and passion we're looking for, please submit your application today.
Apply Now