Paid Social Specialist

Dealership:L0021 LAD AdvertisingLithia & Driveway | Paid Social SpecialistLocation: Remote, 8:00am -5:00pmCompensation: The full salary range for this position is $40,000 -$60,000 annually. The anticipated starting pay is ($40,000-50,000), determined by factors such as skills, experience, and organizational considerations. Final compensation will be established through the interview process in accordance with applicable pay equity and transparency laws.Lithia & Driveway (LAD) is one of the largest global automotive retailers providing a wide array of products and services throughout the ownership lifecycle with a vision to modernize personal transportation solutions wherever, whenever, and however consumers desire. With a mission of "Growth Powered by People," we are propelled by our colleagues and preferred by our customers, making Lithia & Driveway the leading automotive retailer in each of our markets. Our success is fueled by four core values: earning customers for life, improving constantly, taking personal ownership, and having fun. Our entrepreneurial, high-performance culture sets us apart, and our philosophy is straightforward: assemble a team of passionate individuals and cultivate an environment that empowers colleagues to excel. We’d love to have you join us on our journey!The Paid Social Specialist is responsible for creating and managing all internal paid social media marketing campaigns. This individual will work with our stores to build social media strategies as well as manage the administering of shared pixels and catalogs with third-party partnerships.What You'll DoSet up and manage paid social ads for Facebook, Instagram and other potential platformsResearch and create specific audiences for more granular targeting in each ad setMonitor and optimize campaigns on a daily, weekly, and monthly basis by analyzing performance data, forming hypothesis and testing new approaches.Establish workflow for new ad insertions through project management softwareIdentify high- and low-performing stores based on established KPI’sProvide store-specific reporting on an established frequency or on requestAssist in the development and automation of scorecard reportingSetup new pixels and catalogs for new accountsAdministration of Facebook Business manager assetsWhat You'll BringStrong attention to detailSense of urgencyExcellent communicationExperience with data analysis and various reporting toolsFacebook Business Manager experienceBachelor’s degree preferredWe offer best in class industry benefits:Competitive payMedical, Dental and Vision PlansPaid Holidays & PTOShort and Long-Term DisabilityPaid Life Insurance401(k) Retirement PlanEmployee Stock Purchase PlanLithia Learning CenterVehicle Purchase DiscountsWellness ProgramsHigh School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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