Paid Media Specialist

Kanbar Digital, LLC is seeking a Paid Media Specialist to plan, execute, and optimize paid media and paid social strategies across various channels. The role focuses on improving brand visibility, driving traffic, and increasing conversion rates through effective campaign management.ResponsibilitiesDevelop and implement paid media strategies across multiple platforms such as Google Ads, Bing, Meta, LinkedIn, and moreMonitor and analyze campaign performance using tools such as Google Analytics, Google Ads, and other analytics platformsOptimize campaigns for maximum effectiveness, tracking KPIs to ensure targets and ROI are metWork closely with the marketing team to align paid media strategies with overall marketing goalsStay up-to-date on industry trends, platform updates, and best practices in paid media advertisingCollaborate with the creative team to develop compelling ad copy and visualsSkills1-3 years of experience in paid media campaign management and optimizationBachelor's degree in Marketing, Advertising, or a related fieldKnowledge of best practices in paid media strategy, implementation, and optimizationProficiency with advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign ManagerAbility to analyze campaign performance data and make data-driven recommendationsStrong problem-solving and communication skillsAbility to work effectively in a fast-paced, deadline-driven environmentCompany OverviewKanbar Digital is built to help businesses navigate complexity and come out stronger on the other side. It was founded in 2021, and is headquartered in San Diego, California, USA, with a workforce of 11-50 employees. Its website is https://kanbardigital.com.



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