Paid Media Analyst

Who We Are RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies. Our Mission Connecting people to local businesses that improve the quality of their lives. Our Values We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value. We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team. We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results. We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth. OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time. Summary of Position As a Paid Media Analyst, you will strategize, implement, optimize, and monitor effective paid media campaigns to ensure we are exceeding our clients' goals and expectations. You will have the passion and drive to analyze data and develop solutions to improve campaign results. You will be detail-oriented and data-driven. Position Responsibilities Create, manage and optimize paid media campaigns for clients across a variety of industries on Google, Bing, Meta, and other ad networks aligned with their established paid media goals Monitor the pacing of paid media campaigns to ensure no under or over delivery. Analyze the performance of paid campaigns to develop and implement proactive and reactive strategies to continually improve performance Track and report performance metrics of paid marketing campaigns for internal and external stakeholders Effectively communicate what is happening in the campaigns, why it’s happening and what we’re doing about it to continually improve performance to internal and external stakeholders Conduct and communicate competitive client research and develop and implement offensive and defensive strategies to position clients in front of their competitors through paid media campaigns Provide recommendations to necessary stakeholders on landing page optimizations and strategies to improve paid media performance Keep up to date with paid media best practices and planning and research tools Collaborate with Paid Media Operations team on new account and/or new campaign launches Provide support to internal stakeholders as it relates to relevant paid media requests Other duties as assigned by management