Paid Ads Specialist (PPC Rebuild) — $1,000 / month

Not looking for a “media buyer.” Looking for someone who can rebuild a mess and make it perform. We’ve run paid ads before. Some worked. Some didn’t. The account needs a ground-up rebuild from first principles, not incremental tinkering. This is a PPC fundamentals role: structure, intent, economics, and discipline. What you’ll be doing Rebuild Google Ads (Search-first; PMax only if justified) Kill bad structure, bloated keywords, lazy match types - Re-map campaigns to actual buying intent - Tighten targeting, negatives, bidding logic, and tracking - Diagnose why things broke — not just “optimize” - Set a clear testing framework (what we test, why, and when we kill it) What you won’t be doing - Chasing vanity metrics - “Set and forget” automations - Explaining bad results with vibes What I’m looking for - You understand PPC without tools doing the thinking for you - You can explain why an account should be structured a certain way - You’ve rebuilt underperforming accounts before — and can show it - You’re comfortable saying “this won’t work” and backing it up You think in economics, not just CTRs Stack - Google Ads (mandatory) - GA4 / conversion tracking (must be clean) - Landing page feedback (you don’t design, but you spot problems fast) Comp - $1,000/month - Ongoing if performance + thinking are solid - More scope later if you prove you’re a builder, not a babysitter To apply Send: - A short note on how you approach rebuilding a broken PPC account - One example where you removed complexity and performance improved - What most businesses get wrong about PPC (one paragraph, no fluff) Apply tot his job