Outbound Growth Marketing manager
REQUIREMENTS
3+ years of experience in B2B outbound, demand generation, revenue operations, growth marketing, or sales operations.
Hands-on experience with outbound campaign platforms such as Smartlead, Instantly, Outreach, Salesloft, Apollo, or similar.
Strong experience with HubSpot CRM.
Experience with ZoomInfo or similar B2B data platforms.
Experience building account-based marketing (ABM) or account-based outbound programs.
Understanding of email deliverability, domain reputation, SPF, DKIM, DMARC, and inbox management.
Experience building lead qualification and routing processes.
Strong analytical skills and ability to make decisions based on funnel metrics and conversion data.
PREFERRED EXPERIENCE
Experience with Clay or similar enrichment and signal-monitoring platforms.
Experience selling or marketing enterprise software, ERP, SaaS, or consulting services.
Understanding of SAP ecosystem.
Experience targeting C-level prospects
RESPONSIBILITIES
Define and continuously refine company’s ICPs for product matrix.
Build and manage target account lists using ZoomInfo, LinkedIn Sales Navigator, and other data sources.
Design and execute signal-based outbound programs targeting companies actively evaluating SAP initiatives.
Identify and monitor buying signals, and embed them into personalized messaging strategy
Build and optimize multi-touch outbound email sequences.
Manage outbound infrastructure, including domains, inboxes, deliverability, and campaign performance.
Maintain data quality, segmentation, enrichment, and CRM synchronization.
Develop lead scoring and qualification workflows.
Create automated processes that route engaged prospects to SDRs.
Analyze campaign performance and continuously improve conversion rates throughout the funnel.
Collaborate with Marketing, SDRs, and SAP subject matter experts to improve messaging and targeting.
3+ years of experience in B2B outbound, demand generation, revenue operations, growth marketing, or sales operations.
Hands-on experience with outbound campaign platforms such as Smartlead, Instantly, Outreach, Salesloft, Apollo, or similar.
Strong experience with HubSpot CRM.
Experience with ZoomInfo or similar B2B data platforms.
Experience building account-based marketing (ABM) or account-based outbound programs.
Understanding of email deliverability, domain reputation, SPF, DKIM, DMARC, and inbox management.
Experience building lead qualification and routing processes.
Strong analytical skills and ability to make decisions based on funnel metrics and conversion data.
PREFERRED EXPERIENCE
Experience with Clay or similar enrichment and signal-monitoring platforms.
Experience selling or marketing enterprise software, ERP, SaaS, or consulting services.
Understanding of SAP ecosystem.
Experience targeting C-level prospects
RESPONSIBILITIES
Define and continuously refine company’s ICPs for product matrix.
Build and manage target account lists using ZoomInfo, LinkedIn Sales Navigator, and other data sources.
Design and execute signal-based outbound programs targeting companies actively evaluating SAP initiatives.
Identify and monitor buying signals, and embed them into personalized messaging strategy
Build and optimize multi-touch outbound email sequences.
Manage outbound infrastructure, including domains, inboxes, deliverability, and campaign performance.
Maintain data quality, segmentation, enrichment, and CRM synchronization.
Develop lead scoring and qualification workflows.
Create automated processes that route engaged prospects to SDRs.
Analyze campaign performance and continuously improve conversion rates throughout the funnel.
Collaborate with Marketing, SDRs, and SAP subject matter experts to improve messaging and targeting.