Online New Affiliate Sales - RoW
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
Affiliate is TrendLife’s single largest area of untapped potential. The ambition is to scale affiliate revenue by 4–5x. Today, TrendLife operates across Rakuten Advertising, Impact Radius, and CJ Affiliate, but the channel is significantly underperforming — limited partner recruitment, maintenance-mode operation, no cohesive global architecture. You’ll own this transformation end-to-end: aggressive publisher business development, platform decisions, commission optimization, fraud prevention, and incrementality measurement.
You’ll use AI as your unfair advantage. AI-powered partner discovery to identify high-value publishers at scale. Claude Code to build your own tracking dashboards and commission models. Automated outreach workflows. AI-driven fraud detection. You’ll move faster than a traditional affiliate manager because you’ll automate the operational overhead and spend your time on relationships and strategy.
Program Architecture and Strategy
Design and govern the global affiliate program: commission structures, partner tiering, promotional calendars, and brand safety standards
Evaluate platform consolidation across Rakuten, Impact Radius, and CJ — use AI to analyze partner overlap, revenue attribution, and cost efficiency across platforms to inform the recommendation
Build a 6-month growth roadmap with specific milestones, recruitment targets, and revenue projections toward the 4–5x ambition
Own the strategic decision on agency vs. in-house execution for affiliate
Publisher Business Development — AI-Accelerated
Lead aggressive partner recruitment: use AI tools for partner discovery at scale — identifying high-value affiliates across technology review sites, personal finance publishers, digital lifestyle creators, coupon/deal sites, and strategic technology partners
Build automated outreach workflows: AI-drafted personalized pitches, follow-up sequences, and partner onboarding communications
Develop clear timelines from identification to activation, with AI-powered pipeline tracking
Source non-traditional partnerships: content creators, influencer programs, and strategic distribution deals in consumer cybersecurity
Measurement and Incrementality
Use AI to build your own affiliate performance dashboards — daily revenue tracking, partner contribution analysis, and trend detection without waiting for network reporting cycles
Ensure affiliate activity is genuinely additive — build incrementality testing frameworks using AI-assisted analytics to separate real partner-driven revenue from brand-riding activity
Partner with Performance & Analytics on attribution clarity, integrating affiliate measurement into the broader analytics framework
Use AI and machine learning for commission optimization, performance prediction, and automated partner scoring
Technology and Operations
Own the affiliate technology stack: tracking platforms, fraud detection, partner discovery, and payout management
Use Claude Code or Python to automate reporting, payout calculations, and compliance monitoring
Deploy AI-powered fraud detection: pattern recognition, anomaly detection, and automated flagging of suspicious activity
Manage contract negotiations and network commercial terms across regions
Cross-Functional Coordination
Work with regional acquisition leads who own local activation and partner priority
Coordinate with the agency on affiliate scope — define clear swim lanes between in-house and agency responsibilities
Partner with marketing and PR on co-branded campaigns and product launch activation through the partner channel
Align with the SEO/content team to avoid cannibalization between organic and affiliate-driven coupon/deal content
You Bring
5–7+ years in affiliate marketing, partnerships, or business development — ideally multi-region with a genuine network of publisher relationships you can activate immediately
Deep knowledge of major affiliate platforms (Rakuten, Impact, CJ), tracking technology, and attribution challenges
Proven track record of scaling affiliate programs through active publisher recruitment — not just managing existing partners
Genuine AI fluency: you already use or are eager to adopt AI tools for partner discovery, outreach automation, data analysis, and workflow efficiency — experience with Claude Code, Python, or similar is a differentiator
Strong analytical approach: you can model commission scenarios, run incrementality tests, and separate signal from noise in partner performance data
Experience with fraud detection, compliance, and partner quality management at scale
A learning mentality — you’ll be building new AI-powered workflows from scratch and need to enjoy that process
Familiarity with consumer technology, cybersecurity, or subscription verticals is a strong plus
At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
Affiliate is TrendLife’s single largest area of untapped potential. The ambition is to scale affiliate revenue by 4–5x. Today, TrendLife operates across Rakuten Advertising, Impact Radius, and CJ Affiliate, but the channel is significantly underperforming — limited partner recruitment, maintenance-mode operation, no cohesive global architecture. You’ll own this transformation end-to-end: aggressive publisher business development, platform decisions, commission optimization, fraud prevention, and incrementality measurement.
You’ll use AI as your unfair advantage. AI-powered partner discovery to identify high-value publishers at scale. Claude Code to build your own tracking dashboards and commission models. Automated outreach workflows. AI-driven fraud detection. You’ll move faster than a traditional affiliate manager because you’ll automate the operational overhead and spend your time on relationships and strategy.
Program Architecture and Strategy
Design and govern the global affiliate program: commission structures, partner tiering, promotional calendars, and brand safety standards
Evaluate platform consolidation across Rakuten, Impact Radius, and CJ — use AI to analyze partner overlap, revenue attribution, and cost efficiency across platforms to inform the recommendation
Build a 6-month growth roadmap with specific milestones, recruitment targets, and revenue projections toward the 4–5x ambition
Own the strategic decision on agency vs. in-house execution for affiliate
Publisher Business Development — AI-Accelerated
Lead aggressive partner recruitment: use AI tools for partner discovery at scale — identifying high-value affiliates across technology review sites, personal finance publishers, digital lifestyle creators, coupon/deal sites, and strategic technology partners
Build automated outreach workflows: AI-drafted personalized pitches, follow-up sequences, and partner onboarding communications
Develop clear timelines from identification to activation, with AI-powered pipeline tracking
Source non-traditional partnerships: content creators, influencer programs, and strategic distribution deals in consumer cybersecurity
Measurement and Incrementality
Use AI to build your own affiliate performance dashboards — daily revenue tracking, partner contribution analysis, and trend detection without waiting for network reporting cycles
Ensure affiliate activity is genuinely additive — build incrementality testing frameworks using AI-assisted analytics to separate real partner-driven revenue from brand-riding activity
Partner with Performance & Analytics on attribution clarity, integrating affiliate measurement into the broader analytics framework
Use AI and machine learning for commission optimization, performance prediction, and automated partner scoring
Technology and Operations
Own the affiliate technology stack: tracking platforms, fraud detection, partner discovery, and payout management
Use Claude Code or Python to automate reporting, payout calculations, and compliance monitoring
Deploy AI-powered fraud detection: pattern recognition, anomaly detection, and automated flagging of suspicious activity
Manage contract negotiations and network commercial terms across regions
Cross-Functional Coordination
Work with regional acquisition leads who own local activation and partner priority
Coordinate with the agency on affiliate scope — define clear swim lanes between in-house and agency responsibilities
Partner with marketing and PR on co-branded campaigns and product launch activation through the partner channel
Align with the SEO/content team to avoid cannibalization between organic and affiliate-driven coupon/deal content
You Bring
5–7+ years in affiliate marketing, partnerships, or business development — ideally multi-region with a genuine network of publisher relationships you can activate immediately
Deep knowledge of major affiliate platforms (Rakuten, Impact, CJ), tracking technology, and attribution challenges
Proven track record of scaling affiliate programs through active publisher recruitment — not just managing existing partners
Genuine AI fluency: you already use or are eager to adopt AI tools for partner discovery, outreach automation, data analysis, and workflow efficiency — experience with Claude Code, Python, or similar is a differentiator
Strong analytical approach: you can model commission scenarios, run incrementality tests, and separate signal from noise in partner performance data
Experience with fraud detection, compliance, and partner quality management at scale
A learning mentality — you’ll be building new AI-powered workflows from scratch and need to enjoy that process
Familiarity with consumer technology, cybersecurity, or subscription verticals is a strong plus
At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.