New Classrooms Innovation Partners, Inc. - Director of Product Marketing

New Classrooms Innovation Partners, Inc. - Director of Product Marketing





















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Director of Product Marketing






New Classrooms Innovation Partners, Inc.





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Director of Product Marketing




Fully Remote •
Remote •
Marketing









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Job Type
Full-time

Description
ABOUT THE ROLEThe Director of Product Marketing will lead product marketing strategy and execution for Teach to One, ensuring our value is clearly articulated, evidence-backed, and compelling for key K-12 decision-makers and influencers. This role is ideal for a thinker/doer and player/coach who can translate product capabilities, customer needs, and implementation realities into differentiated positioning, go-to-market plans, and sales enablement that drives adoption and growth. This role reports to the Vice President of Marketing and will manage several contractors/vendors. You will partner closely with Sales, Product, and Program Success teams to ensure alignment of the product roadmap and go-to-market priorities, supporting clear messaging, launch planning, field readiness, and ongoing product adoption, usage, and expansion. You will also collaborate with the Senior Director of Communications to ensure alignment with New Classrooms’ external storytelling and thought leadership efforts.WHAT YOU WOULD DOLead Teach to One’s positioning, messaging architecture, and audience-specific talk tracks, ensuring consistency across the buyer journeyTranslate product strategy, product roadmap, and customer needs into clear differentiation, proof points, and go-to-market priorities in partnership with Sales, Product, and Program SuccessRun ongoing customer, market, and competitive discovery, synthesizing insights into actionable recommendationsManage the customer advisory councilOwn the evidence and proof stack: case studies, implementation spotlights, outcomes claims, and “how it works” narratives, grounded in real customer resultsLead go-to-market planning and customer-facing launches for new features/offers, including target audience, value proposition, rollout plan, internal readiness, and success metricsPartner with Sales to create and continuously improve sales enablement (decks, one-pagers, objection handling, competitive comparisons, demo support) that support adoption, renewals, and expansionOversee Teach to One channel activation across website, email, social, SEO/SEM, and events, ensuring channels are cohesive, optimized, and aligned to product marketing prioritiesCollaborate with Sales and Program Success to develop campaigns and supporting collateral that drive engagement, pipeline, adoption, usage, renewals, and expansionCollaborate with the Senior Director of Communications to align broader external storytelling with Teach to One prioritiesDefine and track success metrics, assess ROI, and drive iteration based on performanceManage contractors/vendors and budgets to deliver high-quality outputs on time and on brandKEY COMPETENCIES OF THE ROLEA creative thinker with a strong understanding of product marketing, branding, and storytellingUnderstands K-12 buyer and user needs, and can translate them into clear customer value, launch priorities, and adoption pathways; influences product roadmap decisions by bringing market and customer insightEarns trust across departments, providing excellent internal customer service, aligning teams and driving decisions without formal authorityNaturally takes the initiative, driving projects and outcomes without needing constant directionMust demonstrate exceptional attention to detail, adhering to timelines and quality expectationsThe ability to utilize data to drive decisions, assess ROI, and optimize campaigns is essentialStrong project management skills, with the ability to effectively prioritize a high volume of workExceptional written and verbal communication skills, with a critical eye for copy and designWHAT WE ARE LOOKING FORYou embody our core values : Prioritize People, Initiate and Innovate, Lifelong Learning, Creative Collaboration, Purposeful Partnerships and Considered ConfidenceBachelor’s degree in Marketing or a related field, or equivalent experienceMinimum of 8 years of experience in marketing, with substantial experience in product marketing having worked closely with product leadership and technology teamsK-12 education sector experience requiredProduct marketing experience for a software product with frequent feature releases is requiredStrong familiarity with CRM and marketing automation tools (e.g., Salesforce and Hubspot) and comfort using data to drive decisionsProven experience in managing external vendors, as well as facilitating cross-functional collaborationROLE CLASSIFICATION AND BENEFITSThis role is remote, full-time, and includes benefits such as rich medical, dental, and vision insurance, 41 paid days off per year (prorated for the period in which you work), paid parental leave, a professional development budget and a quarterly cell phone subsidy.The hiring salary range for this role is $99,000 - $110,000 and will be commensurate with experience. We have a hiring salary range of $110,000 - $120,000 for specific higher cost of labor locations, which include New York City, Washington DC, Boston, San Francisco/Oakland, Los Angeles, Seattle and their metro areas.New Classrooms is a fully remote organization. All employees work from home, and occasionally travel for in-person get-togethers and off-sites. EQUAL OPPORTUNITYAll qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or sex.ABOUT NEW CLASSROOMSNew Classrooms is a national non-profit organization focused on reimagining math education for all students. We are a fully remote team of educators, technologists, and advocates committed to the idea that all students deserve an educational pathway that meets them where they are and gets them to where they need to be. We partner with schools, districts, and states to support the implementation of our personalized, competency-based math solution, Teach to One Roadmaps, while also advocating for shifts across the K-12 landscape to create the conditions for more student-centered learning.
Salary Description
$99,000 - $120,000


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