Media Planner, Paid Social

Horizon Next is a leading marketing organization that integrates people, data, and media to drive growth for clients. The Media Planner, Paid Social will manage campaign execution, develop social media strategies, analyze performance data, and foster relationships with partners and internal teams.ResponsibilitiesLead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiationsManage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/ reportingDetermine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaignLead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessaryOversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixelsIssue specs documents and ensure all materials are received from creative agencyWork alongside Digital team on post campaign reconciliation and billingTake part in developing strategic social plans in tandem with the Digital & Business Solutions teamsIntegrate social insights into overall planning process, integrating data, research, and analytics into recommendationsWork alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensionsParticipate in team brainstorms to kick off plan and consideration set developmentMonitor trends, tools, opportunities and emerging opportunities within paid social mediaCreate and present media specific documents such as media plans, objectives and strategies decks, and other related functionsCombine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectivesProvide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clientsUse data during and after campaigns to optimize and draw greater conclusions about clients’ business goals and objectivesParse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implicationsCollaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accountsResponsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shownEnsures collaboration with key partners during planning process, including Partners, Creative Agencies and Business Solutions teamCollaborate with Supervisor to identify problems and recommend solutionsKeep Supervisor updated on the status and timing of deliverablesEngage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, OperationsApply knowledge of current/previous clients’ specific business and industry to enhance and further relationshipsContribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)SkillsA strong writer and presenterA left and right brain thinker – a data powered strategistAn independent worker with strong time management and organization skillsA problem solver with foresight and the ability to develop creative solutionsDetail oriented with commitment to follow throughNimble and flexible to succeed in a fast-paced environmentA strong team player, willing to roll up your sleevesInterested in the social landscape and a desire to innovate and keep up with trendsA supporter of and advocate for diversity, equity and inclusion1+ years previous paid social media experienceBasic knowledge of advanced analytics and performance mediaFamiliarity with marketing principles, analytics and conceptsStrong Microsoft Excel and Microsoft PowerPoint skillsExperience buying ads on Facebook and Instagram is crucial, additional platforms preferredBenefitsHealth insurance coverageLife and disability insuranceRetirement savings plansCompany paid holidaysUnlimited paid time off (PTO)Mental health and wellness resourcesPet insuranceChildcare resourcesIdentity theft insuranceFertility assistance programsFitness reimbursementCompany OverviewHorizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. It was founded in 1989, and is headquartered in New City, New York, USA, with a workforce of 201-500 employees. Its website is https://www.horizon-next.com.



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