Media Planner & Buyer for TV, CTV & Audio
About the position
The TV / CTV / Audio Planner & Buyer is a core member of Backbone’s brand media team, responsible for planning, buying, executing, and optimizing Linear TV, Connected TV (CTV), Radio, and Streaming Audio campaigns across national, regional, and local markets. This role blends strategic thinking with hands-on execution, translating integrated media strategies into efficient, high-impact upper-funnel investments.
This person is fluent in both modern, platform-based buying and traditional network and publisher relationships. They are comfortable working in self-serve platforms like The Trade Desk and Tatari, while also negotiating directly with broadcast, cable, streaming, and audio partners. The ideal candidate is detail-oriented, analytically curious, and energized by stewarding media investments that connect brand storytelling with measurable business outcomes.
Responsibilities
• Plan, buy, and execute Linear TV, CTV, Radio, and Streaming Audio campaigns across national, regional, and local markets.
• Activate and manage campaigns through The Trade Desk and Tatari.
• Work directly with broadcast, cable, streaming, radio, and audio publishers to evaluate opportunities, negotiate rates, and secure added value.
• Build detailed media plans including audience strategy, market mixes, reach and frequency projections, budget allocation, and flighting.
• Partner with Media Strategy, Analytics, Account, and Creative teams to ensure recommendations align with brand goals and measurement frameworks.
• Own day-to-day campaign stewardship including pacing, optimization, trafficking coordination, and vendor management.
• QA buys, orders, invoices, and post logs to ensure financial accuracy and flawless execution.
• Analyze performance and translate results into clear insights and actionable recommendations.
• Support test-and-learn initiatives across emerging TV, CTV, and audio formats and measurement approaches.
Requirements
• Bachelor’s degree.
• 3–6+ years of experience in TV, CTV, and/or Audio planning and buying.
• Hands-on experience with The Trade Desk and Tatari.
• Strong understanding of reach, frequency, GRPs, CPMs, and impressions.
• Highly organized, detail-oriented, and financially precise.
• Strong communication skills and collaborative mindset.
Benefits
• medical plan options
• dental & vision
• 401(k) match
• wellness benefit
• home office stipend
• professional development assistance
• paid volunteer hours
• parental leave
• flexible schedule
• company-wide offsites
• a remote/hybrid workplace
Apply Now
Apply Now
The TV / CTV / Audio Planner & Buyer is a core member of Backbone’s brand media team, responsible for planning, buying, executing, and optimizing Linear TV, Connected TV (CTV), Radio, and Streaming Audio campaigns across national, regional, and local markets. This role blends strategic thinking with hands-on execution, translating integrated media strategies into efficient, high-impact upper-funnel investments.
This person is fluent in both modern, platform-based buying and traditional network and publisher relationships. They are comfortable working in self-serve platforms like The Trade Desk and Tatari, while also negotiating directly with broadcast, cable, streaming, and audio partners. The ideal candidate is detail-oriented, analytically curious, and energized by stewarding media investments that connect brand storytelling with measurable business outcomes.
Responsibilities
• Plan, buy, and execute Linear TV, CTV, Radio, and Streaming Audio campaigns across national, regional, and local markets.
• Activate and manage campaigns through The Trade Desk and Tatari.
• Work directly with broadcast, cable, streaming, radio, and audio publishers to evaluate opportunities, negotiate rates, and secure added value.
• Build detailed media plans including audience strategy, market mixes, reach and frequency projections, budget allocation, and flighting.
• Partner with Media Strategy, Analytics, Account, and Creative teams to ensure recommendations align with brand goals and measurement frameworks.
• Own day-to-day campaign stewardship including pacing, optimization, trafficking coordination, and vendor management.
• QA buys, orders, invoices, and post logs to ensure financial accuracy and flawless execution.
• Analyze performance and translate results into clear insights and actionable recommendations.
• Support test-and-learn initiatives across emerging TV, CTV, and audio formats and measurement approaches.
Requirements
• Bachelor’s degree.
• 3–6+ years of experience in TV, CTV, and/or Audio planning and buying.
• Hands-on experience with The Trade Desk and Tatari.
• Strong understanding of reach, frequency, GRPs, CPMs, and impressions.
• Highly organized, detail-oriented, and financially precise.
• Strong communication skills and collaborative mindset.
Benefits
• medical plan options
• dental & vision
• 401(k) match
• wellness benefit
• home office stipend
• professional development assistance
• paid volunteer hours
• parental leave
• flexible schedule
• company-wide offsites
• a remote/hybrid workplace
Apply Now
Apply Now