Marketing/Product Analyst
Job Description:
• Define key metrics and methodologies for Marketing and CRM analytics, align them with overall business goals, and assist in efficient decision-making;
• Identify opportunities and issues through data analysis, bring insights, and present them in an easy, actionable way;
• Work independently and autonomously, collaborating closely across Marketing, Finance, and Product to provide regular updates on the effectiveness of all marketing channels on the acquisition pipeline;
• Maintain data integrity from various sources, actively challenge and improve existing data flows;
• Contribute to the enhancement of accuracy, reliability, and overall data quality;
• Develop user-friendly Tableau dashboards to monitor primary Marketing and CRM KPIs, both existing and new;
• Recommend innovative ideas for optimizing marketing performance and efficiency;
• Lead automated reporting for timely and accurate information delivery.
Requirements:
• At least 3 years of analytical experience, preferably in B2C marketing analytics;
• Understanding of multi-touch attribution mechanisms;
• Advanced proficiency in SQL;
• Proficiency in Tableau or similar tools;
• Solid statistical knowledge and experience in using statistics to analyze complex data;
• At least an Intermediate level of English;
• Familiarity with GIT and Airflow is a plus;
• Experience with Python libraries is also a plus.
Benefits:
• Health & Wellness Focus
• Global Medical Coverage
• Growth Opportunities
• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
• Performance-Driven Rewards
• Dynamic Work Environment
• Define key metrics and methodologies for Marketing and CRM analytics, align them with overall business goals, and assist in efficient decision-making;
• Identify opportunities and issues through data analysis, bring insights, and present them in an easy, actionable way;
• Work independently and autonomously, collaborating closely across Marketing, Finance, and Product to provide regular updates on the effectiveness of all marketing channels on the acquisition pipeline;
• Maintain data integrity from various sources, actively challenge and improve existing data flows;
• Contribute to the enhancement of accuracy, reliability, and overall data quality;
• Develop user-friendly Tableau dashboards to monitor primary Marketing and CRM KPIs, both existing and new;
• Recommend innovative ideas for optimizing marketing performance and efficiency;
• Lead automated reporting for timely and accurate information delivery.
Requirements:
• At least 3 years of analytical experience, preferably in B2C marketing analytics;
• Understanding of multi-touch attribution mechanisms;
• Advanced proficiency in SQL;
• Proficiency in Tableau or similar tools;
• Solid statistical knowledge and experience in using statistics to analyze complex data;
• At least an Intermediate level of English;
• Familiarity with GIT and Airflow is a plus;
• Experience with Python libraries is also a plus.
Benefits:
• Health & Wellness Focus
• Global Medical Coverage
• Growth Opportunities
• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
• Performance-Driven Rewards
• Dynamic Work Environment