Marketing Specialist-Dealmoon UK

Dealmoon Group is a company focused on enhancing brand visibility and user engagement through various marketing strategies. They are seeking a Marketing Specialist to manage social media content, optimize paid media campaigns, and support integrated marketing projects while fostering user growth and community engagement. Responsibilities Plan and publish content across WeChat, RED, Facebook, Instagram, LinkedIn, and other platforms Create content around promotions, brand partnerships, and campaign activities to increase brand visibility and user engagement Manage and optimize campaigns across Meta, Apple Ads, RED, Newsletter, Google Ads, video platforms, and other channels Monitor performance, produce analysis reports, continuously improve ROI and conversion results, and develop monthly, quarterly, and annual channel strategies Support the planning of major on-site promotional campaigns and integrated marketing projects Be responsible for cross-platform communication planning and execution, and work closely with product, content, and operations teams to ensure smooth project delivery Participate in the development of online and offline user growth strategies Optimize conversion paths and user onboarding processes, and use data analysis to improve user retention and conversion performance Communicate with users and collect feedback through platforms such as WeChat Help maintain brand communities, KOL relationships, and core user engagement, while also supporting day-to-day communication with partners and event collaborators Use tools such as CapCut, Photoshop, Canva, and Meitu to create basic visual assets Support the production of event materials, posters, roll-up banners, social media visuals, and short-form video content Skills Bachelor's degree or above, preferably in Marketing, Communications, Business, Media, or related fields At least 1 year of experience in digital marketing, brand marketing, or a related field Outstanding fresh graduates may also be considered Familiar with the operation of social media platforms such as WeChat, RED, Instagram, and TikTok Strong communication skills, execution ability, and cross-functional collaboration skills Good written and spoken English skills Experience or knowledge in paid media, user growth, or data analysis is a plus Experience in e-commerce, internet, content platforms, or offline events is preferred Benefits Comprehensive Insurance Health & Dental: Extended Health Care (including prescription drugs, vision) and Dental coverage. Financial Protection: Life Insurance, Accidental Death & Dismemberment (AD&D), and Critical Illness coverage. Flexible Work: Flexible Hybrid work model (Work-from-home & Office). Retirement: Group RRSP program to help you save for the future. Paid Time Off: Competitive Paid Vacation and Sick Leaves. Company Overview Moon Commerce Group is a global commerce ecosystem built to help brands grow across borders through culture, community, and intelligence. It was founded in 2009, and is headquartered in Union City, California, USA, with a workforce of 201-500 employees. Its website is