Marketing Specialist

We are seeking a highly skilled Marketing Specialist to manage and optimize Google Ads campaigns to drive traffic, increase app downloads, and enhance brand visibility.Key Responsibilities:Plan, create, and manage Google Ads campaigns across search, display, and video networks.Conduct keyword research and optimize ad copy to improve CTR and conversion rates.Monitor and analyze campaign performance, making data-driven adjustments to maximize ROI.Manage budget allocation effectively to ensure cost-efficient ad spending.Implement A/B testing strategies for ad creatives, landing pages, and bidding strategies.Track and report key performance metrics, providing insights and recommendations.Stay updated on Google Ads trends, algorithm changes, and best practices.Collaborate with design and development teams to create high-converting ad assets.Optimize app store landing pages (ASO) to improve download rates and engagement.
Qualifications:2+ years of experience managing Google Ads campaigns for software or mobile apps.Strong analytical skills with experience using Google Analytics, Google Tag Manager, and Google Ads Editor.Knowledge of conversion tracking, remarketing strategies, and audience targeting.Experience with A/B testing and landing page optimization.Ability to manage multiple campaigns and meet performance goals.Strong understanding of digital marketing, SEM, and PPC strategies.Excellent communication skills and ability to work in a fast-paced environment.
Preferred:Experience with Facebook Ads, Apple Search Ads, and other paid media channels.Familiarity with App Store Optimization (ASO).Previous experience in the software or mobile app industry.

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