Marketing Operations and Analytics Manager
About the position
Thales is looking for a Marketing Operations & Analytics Manager to play a key role in driving marketing performance, campaign execution, and pipeline contribution across the region. In this position, you will also ensure all inbound and outbound demand is accurately captured, qualified, and converted into pipeline through well-designed processes, consistent execution, and actionable analytics.
Responsibilities
• Lead the operational execution of regional marketing campaigns, ensuring programs are correctly built, tracked, and compliant.
• Oversee key activities including email programs, workflow configuration, segmentation, list management, and QA.
• Ensure data accuracy and proper performance tracking across systems in alignment with global standards.
• Take primary responsibility for regional campaign and funnel performance analysis.
• Use reporting tools and dashboards to monitor inquiry, conversion, and pipeline contribution metrics.
• Identify performance gaps, uncover root causes, and provide structured optimization recommendations.
• Deliver recurring performance summaries and actionable insights to Marketing and Sales stakeholders.
• Analyze lead follow-up performance, SLA adherence, and pipeline conversion from inbound and outbound activities.
• Review disposition trends and highlight improvement opportunities.
• Provide data-driven recommendations to improve alignment between marketing output and BDR execution.
• Act as the regional analytical point of contact for Marketing, ABM, Central MOPS, and BDR teams.
• Support demand review discussions with structured performance insights and ensure consistent KPI visibility across stakeholders.
Requirements
• 8+ years of experience in marketing operations, marketing analytics, or revenue operations roles.
• Expert in building and maintaining dashboards in PowerBI (data modeling, KPI structuring, performance visualization).
• Practical experience working with Salesforce and Marketo for campaign tracking and funnel analysis.
• Demonstrated ability to analyze campaign and pipeline performance, identify performance gaps, and translate data into clear optimization recommendations and overall marketing operations strategy.
• Solid understanding of marketing funnel metrics, conversion analysis, and attribution logic.
• Strong attention to detail and structured problem-solving approach.
• Ability to influence cross-functionally and manage multiple high priority projects congruently.
• Clear and concise communication skills and experience presenting data-driven insights.
• Applicants must be legally authorized to work in the United States for any employer at the time of hire.
• This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.
Benefits
• Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following: Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
• Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
• Company paid holidays and Paid Time Off
• Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program
Thales is looking for a Marketing Operations & Analytics Manager to play a key role in driving marketing performance, campaign execution, and pipeline contribution across the region. In this position, you will also ensure all inbound and outbound demand is accurately captured, qualified, and converted into pipeline through well-designed processes, consistent execution, and actionable analytics.
Responsibilities
• Lead the operational execution of regional marketing campaigns, ensuring programs are correctly built, tracked, and compliant.
• Oversee key activities including email programs, workflow configuration, segmentation, list management, and QA.
• Ensure data accuracy and proper performance tracking across systems in alignment with global standards.
• Take primary responsibility for regional campaign and funnel performance analysis.
• Use reporting tools and dashboards to monitor inquiry, conversion, and pipeline contribution metrics.
• Identify performance gaps, uncover root causes, and provide structured optimization recommendations.
• Deliver recurring performance summaries and actionable insights to Marketing and Sales stakeholders.
• Analyze lead follow-up performance, SLA adherence, and pipeline conversion from inbound and outbound activities.
• Review disposition trends and highlight improvement opportunities.
• Provide data-driven recommendations to improve alignment between marketing output and BDR execution.
• Act as the regional analytical point of contact for Marketing, ABM, Central MOPS, and BDR teams.
• Support demand review discussions with structured performance insights and ensure consistent KPI visibility across stakeholders.
Requirements
• 8+ years of experience in marketing operations, marketing analytics, or revenue operations roles.
• Expert in building and maintaining dashboards in PowerBI (data modeling, KPI structuring, performance visualization).
• Practical experience working with Salesforce and Marketo for campaign tracking and funnel analysis.
• Demonstrated ability to analyze campaign and pipeline performance, identify performance gaps, and translate data into clear optimization recommendations and overall marketing operations strategy.
• Solid understanding of marketing funnel metrics, conversion analysis, and attribution logic.
• Strong attention to detail and structured problem-solving approach.
• Ability to influence cross-functionally and manage multiple high priority projects congruently.
• Clear and concise communication skills and experience presenting data-driven insights.
• Applicants must be legally authorized to work in the United States for any employer at the time of hire.
• This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.
Benefits
• Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following: Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
• Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
• Company paid holidays and Paid Time Off
• Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program