Marketing Manager – Professional Services (Remote)
About the Role We are seeking a Marketing Manager with proven experience in U.S.-based service businesses (legal, financial services, insurance, consulting, or similar). This is NOT a social media role. This is a strategic, execution-focused role responsible for driving leads, improving conversion, and managing marketing systems. You will work directly with the Managing Attorney and oversee execution through internal staff and external vendors. Key Responsibilities Marketing Strategy & Execution • Execute and optimize marketing strategies focused on lead generation and conversion • Manage and improve webinar funnels, lead magnets, and email campaigns • Repurpose long-form content into multiple marketing channels Lead Generation & Funnel Optimization • Improve conversion from lead → consultation → client • Manage CRM and marketing automation systems (Lawmatics, Mailchimp, GoHighLevel, etc.) • Identify bottlenecks and optimize performance Content & Campaign Management • Oversee blog content, newsletters, and social distribution • Ensure consistent messaging across all platforms • Coordinate marketing calendar and campaigns Vendor & Team Management • Manage SEO vendors, content writers, and other marketing partners • Oversee internal execution (e.g., marketing assistant) • Ensure accountability and performance Analytics & Reporting • Track KPIs (leads, cost per lead, conversion rates) • Provide weekly and monthly performance reports • Continuously improve ROI on marketing spend Requirements MUST HAVE: • 3+ years of marketing experience with U.S.-based service businesses • Experience in industries such as legal, financial services, insurance, or consulting • Strong understanding of lead generation funnels, email marketing, CRM systems, and conversion optimization Proven Results Required You must be able to demonstrate: • Campaigns you have managed • Results you have achieved • Systems you have improved Nice to Have • Experience marketing for law firms or financial professionals • Familiarity with Lawmatics, HubSpot, GoHighLevel, or similar • Experience managing PPC or paid ads Compensation $4,000 – $6,000 USD per month (based on experience) Includes: • Performance-based bonuses • Long-term growth opportunities • Leadership potential as the marketing function expands Why Join Us • Work directly with leadership • Be part of a growing, systems-driven firm • Opportunity to build and own the marketing function • Long-term career growth Application Instructions To be considered, please submit: • Resume (in English) • Brief summary of your experience with U.S. service-based businesses in a cover letter • Examples of campaigns or results you have achieved • Your expected monthly compensation (USD) Job Type: Full-time Pay: $4,000.00 - $6,000.00 per month Benefits: • Health insurance • Paid time off • Vision insurance Work Location: Remote