Marketing Manager (Hybrid Operator) — Law Firm / Professional Services - Contract to Hire
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## ROLE OVERVIEW
Role: Part-time Marketing Manager (10 hours/week to start)
Company: Buchanan Law Group (Chicago-based family law firm)
Reports to: Bobby Buchanan, Owner
## ABOUT BUCHANAN LAW GROUP
Buchanan Law Group is a growing family law firm focused on divorce, custody, and post-divorce matters.
We invest heavily in education-driven marketing: webinars, content, email, and paid acquisition.
We already work with specialized vendors for email, social media, podcasting, and design. This role exists to connect the dots, keep projects moving, and execute when needed.
## THE ROLE (READ CAREFULLY)
This is a HYBRID OPERATOR role.
You will both manage and execute.
You will:
- Coordinate and push multiple marketing initiatives forward at once
- Hold vendors accountable and keep timelines tight
- Personally execute when needed (ads, pages, setups)
- Work directly with the owner, not through layers of management
If you only manage OR only execute, this role is not a fit.
## WHAT YOU’LL ACTUALLY DO
- Launch and manage Facebook ad campaigns in Ads Manager
- Set up and run webinars (registration pages, reminders, integrations)
- Build and update landing pages (tool flexible)
- Coordinate email, social, podcast, and design vendors
- Implement light automation (forms, tagging, basic workflows)
- Create simple KPI dashboards and basic reporting
- Proactively drive momentum by telling us what needs to happen next
You are expected to take a high-level goal and figure out how to get it done.
## NON-NEGOTIABLE SKILLS
You must already be comfortable with:
- Facebook Ads Manager (hands-on experience required)
- Webinar platforms (Zoom, WebinarJam, or similar)
- Landing page tools (ClickFunnels, Webflow, WordPress, HighLevel, etc.)
- Basic CRM concepts (leads, pipelines, tagging)
- Automation tools (Zapier, Make, native integrations)
## EXPERIENCE THAT HELPS
- Professional services marketing (law, medical, consulting, finance, etc.)
- Working with founders who move fast and expect follow-through
- Managing vendors without hand-holding
- Remote, async communication with clear documentation
Legal marketing experience is a plus, not required.
## HOW WE WORK
- Direct access to ad accounts, CRM, and tools
- Direct communication with the owner
- You are expected to push back, remind, and drive action
- We care more about leading indicators and output than vanity metrics
- Starts at ~10 hours/week and can expand if it’s a strong fit
## THIS IS NOT FOR YOU IF
- You need step-by-step instructions
- You avoid execution and live in strategy decks
- You are sloppy, slow, or overconfident
- You disappear without clear updates
## WHAT SUCCESS LOOKS LIKE (6 MONTHS)
- Projects move forward without chasing
- Webinars, ads, and content ship more frequently
- Vendors stay aligned and accountable
- The owner feels supported and challenged
- Marketing output is clearly higher
## TO APPLY
Include the following in your proposal:
1) A brief example of a campaign or webinar you personally executed
2) The tools you have hands-on experience with
3) Your availability and time zone
4) Why this role fits how you like to work
Generic proposals will be ignored.
```
Apply Now
Apply Now
## ROLE OVERVIEW
Role: Part-time Marketing Manager (10 hours/week to start)
Company: Buchanan Law Group (Chicago-based family law firm)
Reports to: Bobby Buchanan, Owner
## ABOUT BUCHANAN LAW GROUP
Buchanan Law Group is a growing family law firm focused on divorce, custody, and post-divorce matters.
We invest heavily in education-driven marketing: webinars, content, email, and paid acquisition.
We already work with specialized vendors for email, social media, podcasting, and design. This role exists to connect the dots, keep projects moving, and execute when needed.
## THE ROLE (READ CAREFULLY)
This is a HYBRID OPERATOR role.
You will both manage and execute.
You will:
- Coordinate and push multiple marketing initiatives forward at once
- Hold vendors accountable and keep timelines tight
- Personally execute when needed (ads, pages, setups)
- Work directly with the owner, not through layers of management
If you only manage OR only execute, this role is not a fit.
## WHAT YOU’LL ACTUALLY DO
- Launch and manage Facebook ad campaigns in Ads Manager
- Set up and run webinars (registration pages, reminders, integrations)
- Build and update landing pages (tool flexible)
- Coordinate email, social, podcast, and design vendors
- Implement light automation (forms, tagging, basic workflows)
- Create simple KPI dashboards and basic reporting
- Proactively drive momentum by telling us what needs to happen next
You are expected to take a high-level goal and figure out how to get it done.
## NON-NEGOTIABLE SKILLS
You must already be comfortable with:
- Facebook Ads Manager (hands-on experience required)
- Webinar platforms (Zoom, WebinarJam, or similar)
- Landing page tools (ClickFunnels, Webflow, WordPress, HighLevel, etc.)
- Basic CRM concepts (leads, pipelines, tagging)
- Automation tools (Zapier, Make, native integrations)
## EXPERIENCE THAT HELPS
- Professional services marketing (law, medical, consulting, finance, etc.)
- Working with founders who move fast and expect follow-through
- Managing vendors without hand-holding
- Remote, async communication with clear documentation
Legal marketing experience is a plus, not required.
## HOW WE WORK
- Direct access to ad accounts, CRM, and tools
- Direct communication with the owner
- You are expected to push back, remind, and drive action
- We care more about leading indicators and output than vanity metrics
- Starts at ~10 hours/week and can expand if it’s a strong fit
## THIS IS NOT FOR YOU IF
- You need step-by-step instructions
- You avoid execution and live in strategy decks
- You are sloppy, slow, or overconfident
- You disappear without clear updates
## WHAT SUCCESS LOOKS LIKE (6 MONTHS)
- Projects move forward without chasing
- Webinars, ads, and content ship more frequently
- Vendors stay aligned and accountable
- The owner feels supported and challenged
- Marketing output is clearly higher
## TO APPLY
Include the following in your proposal:
1) A brief example of a campaign or webinar you personally executed
2) The tools you have hands-on experience with
3) Your availability and time zone
4) Why this role fits how you like to work
Generic proposals will be ignored.
```
Apply Now
Apply Now