Marketing Manager, Demand Gen - Remote
Note: Applicants must reside in Florida, Georgia, Illinois, Kansas, Michigan, Ohio, or Texas to be considered for this position.
At Social News Desk (SND), we empower trusted communicators-governments, schools, agencies, and news organizations-to engage their communities with confidence. Since 2010, our platform has helped thousands of teams publish, monitor, and connect in real time, driving transparency, trust, and meaningful public engagement.
We're seeking a hands-on Demand Generation Marketing Manager to accelerate our growth. This is an exciting opportunity to own end-to-end demand generation strategies, managing key digital channels-including paid media, email, and SEO-while collaborating with Sales and Product to align campaigns with revenue goals
What You'll Do:
Drive Demand & Revenue
• Develop and execute multi-channel campaigns (email, social, search, paid media) that generate high-quality leads and accelerate pipeline growth.
• Plan and run Account-Based Marketing programs to target key accounts with personalized messaging.
• Monitor and optimize lead flow, conversion rates, and sales handoffs to ensure maximum pipeline impact.
• Create and optimize campaign assets, including building WordPress landing pages, SEO-friendly content, and social media ads that drive conversions.
Analytics & Optimization
• Track campaign performance, analyze metrics (MQLs, SQLs, pipeline contribution, ROI), and make data-driven decisions.
• Continuously improve the marketing funnel-from awareness to lead capture and nurturing.
• Optimize content and creative assets to maximize engagement and conversions.
Cross-functional Collaboration
• Partner closely with Sales to align on target accounts, lead scoring, and follow-up processes.
• Support events and webinars, coordinating virtual and in-person initiatives, including conferences and trade shows, to enhance pipeline generation and brand visibility.
Who You Are:
• A hands-on, results-driven marketer who thrives in both strategic planning and execution.
• Experienced in creating ABM programs and multi-channel campaigns that drive measurable growth.
• Analytical and data-oriented, using insights to continuously improve campaigns.
• Creative and collaborative, able to contribute to design, content, and campaign assets.
• Passionate about civic engagement, community-building, and making a tangible impact.
What You'll Need:
• 5+ years in B2B demand generation or marketing, preferably in SaaS or technology.
• Proven success running ABM programs and multi-channel campaigns that drive pipeline.
• Strong skills in CRM & marketing automation platforms (HubSpot, ZoomInfo, or equivalent).
Experience with WordPress, basic graphic design, and content creation.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Experience marketing to government agencies, public sector, or civic organizations.
What You'll Enjoy:
• Comprehensive package including medical, dental, vision, and retirement benefits.
• Paid Time Off (PTO): Generous PTO policy to support work/life balance.
• Parental Leave: Comprehensive leave to bond with new family members.
• Fully remote work environment.
• Professional Development: Opportunities for training, skill development, and career growth.
Apply Now
Apply Now
At Social News Desk (SND), we empower trusted communicators-governments, schools, agencies, and news organizations-to engage their communities with confidence. Since 2010, our platform has helped thousands of teams publish, monitor, and connect in real time, driving transparency, trust, and meaningful public engagement.
We're seeking a hands-on Demand Generation Marketing Manager to accelerate our growth. This is an exciting opportunity to own end-to-end demand generation strategies, managing key digital channels-including paid media, email, and SEO-while collaborating with Sales and Product to align campaigns with revenue goals
What You'll Do:
Drive Demand & Revenue
• Develop and execute multi-channel campaigns (email, social, search, paid media) that generate high-quality leads and accelerate pipeline growth.
• Plan and run Account-Based Marketing programs to target key accounts with personalized messaging.
• Monitor and optimize lead flow, conversion rates, and sales handoffs to ensure maximum pipeline impact.
• Create and optimize campaign assets, including building WordPress landing pages, SEO-friendly content, and social media ads that drive conversions.
Analytics & Optimization
• Track campaign performance, analyze metrics (MQLs, SQLs, pipeline contribution, ROI), and make data-driven decisions.
• Continuously improve the marketing funnel-from awareness to lead capture and nurturing.
• Optimize content and creative assets to maximize engagement and conversions.
Cross-functional Collaboration
• Partner closely with Sales to align on target accounts, lead scoring, and follow-up processes.
• Support events and webinars, coordinating virtual and in-person initiatives, including conferences and trade shows, to enhance pipeline generation and brand visibility.
Who You Are:
• A hands-on, results-driven marketer who thrives in both strategic planning and execution.
• Experienced in creating ABM programs and multi-channel campaigns that drive measurable growth.
• Analytical and data-oriented, using insights to continuously improve campaigns.
• Creative and collaborative, able to contribute to design, content, and campaign assets.
• Passionate about civic engagement, community-building, and making a tangible impact.
What You'll Need:
• 5+ years in B2B demand generation or marketing, preferably in SaaS or technology.
• Proven success running ABM programs and multi-channel campaigns that drive pipeline.
• Strong skills in CRM & marketing automation platforms (HubSpot, ZoomInfo, or equivalent).
Experience with WordPress, basic graphic design, and content creation.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Experience marketing to government agencies, public sector, or civic organizations.
What You'll Enjoy:
• Comprehensive package including medical, dental, vision, and retirement benefits.
• Paid Time Off (PTO): Generous PTO policy to support work/life balance.
• Parental Leave: Comprehensive leave to bond with new family members.
• Fully remote work environment.
• Professional Development: Opportunities for training, skill development, and career growth.
Apply Now
Apply Now