Marketing Manager

Smadex is a rapidly growing AI-powered Growth Platform for User Acquisition, CTV, and Retargeting. We're seeking a hands-on Marketing Manager to join our expanding team in the US. Expertise in Account-Based Marketing (ABM) and demand generation is a requirement to drive pipeline growth by penetrating our Target Prospect List and establishing Smadex as a go-to player for growth in the mobile app ecosystem.This high-impact role requires strategic thinking and roll-up-your-sleeves execution. You'll work closely with sales to break into named accounts, manage high-production events, and collaborate with the global marketing team while tailoring initiatives for the US market.Reports to: Global Head of Marketing | Close collaboration with: VP & GM of AmericasCore ResponsibilitiesNamed Account Penetration & Account-Based Marketing (ABM)Own and execute ABM strategy targeting top 50-100 accountsRun multi-channel campaigns Coordinate with sales on account plans, stakeholder mapping, and engagement strategyTrack meetings booked, pipeline influenced, and revenue impactLead Generation & Demand GenBuild systematic lead gen programs beyond events (pre-event targeting, post-event nurture, ongoing campaigns)Manage paid programs (LinkedIn, display, retargeting)Track and optimize MQLs, pipeline contribution, and ROIEvent Strategy & Team ManagementManage Events Analyst to execute large-scale and high-touch client eventsIntegrate events into ABM and demand gen programsDevelop campaigns to drive target account attendance and convert interest to pipelineContent StrategyCoordinate content production with internal stakeholders and/or external agenciesEnsure consistent output: thought leadership, sales enablement, ABM-specific assetsOwn Smadex's voice and messaging for US marketRequired Qualifications5+ years B2B marketing, with 3+ years in ABM or demand generationProven track record breaking into enterprise/mid-market accounts with measurable pipeline impactExperience in tech, ad tech, SaaS, or mobile/app ecosystemExperience in using SalesforceStrong content strategy skills and data-driven mindsetExperience managing or mentoring direct reportsBased in US; able to travel (20-25%)Preferred: Event planning experience, understanding of performance marketing/programmatic, experience with agenciesWhat We're Looking ForAction-oriented – willing to roll up sleeves and execute, not just delegateStrategic thinker who develops the plan AND executes with excellenceStrong collaborator across sales, product, events, and global marketing teamsOrganized and agile – juggle multiple priorities in a fast-paced, high-growth environmentSelf-starter who builds systems where none exist and contributes fresh ideas

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