Marketing Lead

Method is a company that connects consumers to their financial accounts through a modern API, enabling seamless payment execution and connectivity. They are seeking a Marketing Lead to oversee strategy development and execution across various marketing verticals, ensuring alignment and effective communication within the organization. Responsibilities Develop a deep understanding of Method's value proposition, distill it for different audiences (internal and external), and ensure it shows up consistently across every touchpoint — website, decks, outbound, content, paid, and events Own marketing projects end to end across verticals: from brief to execution, no passing the baton Drive specific go-to-market initiatives including product release campaigns, ICP-targeted content, and growth marketing experimentation Support sales, customer success & product marketing with tactical marketing deliverables (one-pagers, decks, messaging guides) that make deals move faster and launch new products Build cross-functional fluency across product marketing, content, and demand so you can step into any workstream without a formal handoff Identify where the marketing function is leaking output between verticals and bring structure to close the gaps Develop and maintain a strong understanding of Method's ICP, competitive positioning, and product differentiation Skills 1-2 years post-MBA Recent experience at a top consulting firm looking to make the transition to a startup You've done a startup internship or worked in a high-growth environment You have past experience in a marketing role: demand gen, content, or product marketing, ideally for an enterprise product You have opinions about what works and why You learn fast and ramp yourself; you don't need things repeated, and you build domain knowledge on your own time You can take a brief, run with it, and come back with something polished Strong writer and communicator; you can improve someone else's work without being precious about your own Prior fintech or B2B SaaS experience; especially in complex API or infrastructure products Familiarity with demand gen channels (paid, events, email) and content strategy Experience working cross-functionally with sales, CS, or product teams on go-to-market Strong opinions on B2B positioning and what actually moves buyers in the financial services space Company Overview Method Financial empowers real-time data and payment access for consumer liabilities. It was founded in 2021, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is