Marketing Development Representative
Job Purpose
The Marketing Development Representative (MDR) is responsible for qualifying inbound marketing leads and converting them into high-quality sales opportunities. MDRs act as the bridge between Marketing and Sales, ensuring that demand generated through campaigns, events, digital channels, and content is rapidly validated, nurtured, and passed to Sales with full context.
Job Overview
Key Responsibilities
Respond to inbound leads from campaigns, events, website forms, and digital channels within agreed SLAs
Qualify leads based on Ideal Customer Profile (ICP), segmentation, and buying intent
Engage with prospects via email, phone, and social channels to assess needs and readiness
Book discovery meetings or product demos for Sales teams (Account Managers, BDMs, SDRs)
Convert qualified leads into sales opportunities and contributes to pipeline generation
Ensure all opportunities are accurately logged in Salesforce with full notes and handover details
Meet or exceed KPIs (number of qualified leads, meetings booked/held, pipeline generated)
Maintain accurate activity tracking and conversion reporting in Salesforce/HubSpot
Follow up on inbound campaigns using outreach sequences
Provide feedback to Marketing on lead quality, campaign effectiveness, and conversion blockers
Collaborate with Marketing on messaging, follow-ups, and nurture sequences
Follow defined internal processes (lead routing, opportunity creation, CRM rules)
Partner with SDR/BDR teams to ensure smooth transition from inbound to outbound activities
Skills & Experience
1–3 years of experience in lead qualification, inside sales, or customer-facing marketing
Strong communication skills across phone, email, LinkedIn, and outreach tools
Experience using CRM systems such as Salesforce (or similar)
Familiarity with marketing automation platforms like HubSpot
Ability to quickly understand customer needs and assess buying intent
Ability to clearly articulate value propositions to prospects
Strong organizational skills and ability to manage multiple leads and follow-ups
Target-driven mindset with focus on hitting KPIs and pipeline goals
Ability to work collaboratively with Marketing, Sales, and SDR/BDR teams
Base Pay
$50,000 - $56,000 per year.
Actual rate of pay may vary based on factors including, but not limited to: position offered, location, education, training, and/or experience. Total compensation may also include variable incentives, bonuses, benefits, and/or other perks, as outlined in any formal offer made.
*Candidates must reside in State advertised to be considered
Life at RWS
Life at RWS - If you like the idea of working with smart people who are passionate about growing the value of ideas, data and content by making sure organizations are understood, then you’ll love life at RWS.
Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career.
In return, we expect all our people to live by the values that unite us: to partner, putting clients fist and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients.
RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.
RWS Values
Get the 3Ps right – Partner, Pioneer, Progress – and we´ll Deliver together as RWS.
Covid Vaccination - All RWS employees hired for positions that require working on-site at RWS offices, customer offices, travel on behalf of RWS, and/or in-person meetings will be required to comply with the RWS USA COVID-19 Vaccination and Testing Policy. RWS complies with federal, state, and local laws regarding accommodations related to this policy.
Recruitment Agencies: RWS Holdings PLC does not accept agency resumes. Please do not forward any unsolicited resumes to any RWS employees. Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.
Apply Now
The Marketing Development Representative (MDR) is responsible for qualifying inbound marketing leads and converting them into high-quality sales opportunities. MDRs act as the bridge between Marketing and Sales, ensuring that demand generated through campaigns, events, digital channels, and content is rapidly validated, nurtured, and passed to Sales with full context.
Job Overview
Key Responsibilities
Respond to inbound leads from campaigns, events, website forms, and digital channels within agreed SLAs
Qualify leads based on Ideal Customer Profile (ICP), segmentation, and buying intent
Engage with prospects via email, phone, and social channels to assess needs and readiness
Book discovery meetings or product demos for Sales teams (Account Managers, BDMs, SDRs)
Convert qualified leads into sales opportunities and contributes to pipeline generation
Ensure all opportunities are accurately logged in Salesforce with full notes and handover details
Meet or exceed KPIs (number of qualified leads, meetings booked/held, pipeline generated)
Maintain accurate activity tracking and conversion reporting in Salesforce/HubSpot
Follow up on inbound campaigns using outreach sequences
Provide feedback to Marketing on lead quality, campaign effectiveness, and conversion blockers
Collaborate with Marketing on messaging, follow-ups, and nurture sequences
Follow defined internal processes (lead routing, opportunity creation, CRM rules)
Partner with SDR/BDR teams to ensure smooth transition from inbound to outbound activities
Skills & Experience
1–3 years of experience in lead qualification, inside sales, or customer-facing marketing
Strong communication skills across phone, email, LinkedIn, and outreach tools
Experience using CRM systems such as Salesforce (or similar)
Familiarity with marketing automation platforms like HubSpot
Ability to quickly understand customer needs and assess buying intent
Ability to clearly articulate value propositions to prospects
Strong organizational skills and ability to manage multiple leads and follow-ups
Target-driven mindset with focus on hitting KPIs and pipeline goals
Ability to work collaboratively with Marketing, Sales, and SDR/BDR teams
Base Pay
$50,000 - $56,000 per year.
Actual rate of pay may vary based on factors including, but not limited to: position offered, location, education, training, and/or experience. Total compensation may also include variable incentives, bonuses, benefits, and/or other perks, as outlined in any formal offer made.
*Candidates must reside in State advertised to be considered
Life at RWS
Life at RWS - If you like the idea of working with smart people who are passionate about growing the value of ideas, data and content by making sure organizations are understood, then you’ll love life at RWS.
Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career.
In return, we expect all our people to live by the values that unite us: to partner, putting clients fist and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients.
RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.
RWS Values
Get the 3Ps right – Partner, Pioneer, Progress – and we´ll Deliver together as RWS.
Covid Vaccination - All RWS employees hired for positions that require working on-site at RWS offices, customer offices, travel on behalf of RWS, and/or in-person meetings will be required to comply with the RWS USA COVID-19 Vaccination and Testing Policy. RWS complies with federal, state, and local laws regarding accommodations related to this policy.
Recruitment Agencies: RWS Holdings PLC does not accept agency resumes. Please do not forward any unsolicited resumes to any RWS employees. Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.
Apply Now