Marketing Content Strategist (B2B)

Position: Marketing Content Strategist We are seeking a collaborative Content Strategist for our Demand Generation team to lead our B2B marketing content engine. In this role, you will own the B2B marketing content lifecycle , from writing original assets to strategically repurposing and editing existing sources. You will lead the creation, planning, and optimization of content that attracts, engages, and nurtures potential customers— driving leads and ultimately contributing to our revenue goals —while ensuring every narrative aligns with our mission to revolutionize workforce development. Why this position: Meaningful, impactful work Mission-driven company Career development in a dynamic, high growth environment Passionate, collaborative team Innovative product - EdTech, VR, AI What you’ll do: Collaborate with product marketing, sales, and customer success to create, enhance, and distribute content that addresses audience pain points, industry challenges, and solutions Interplay provides Adapt existing content (e.g., blog posts, white papers, webinars) into demand-focused assets, including email sequences, social media posts, and landing pages Collaborate with cross-functional teams to ensure content aligns with marketing campaigns and product launches Provide editorial direction and training on best practices to ensure content consistency and optimization across platforms Perform keyword research and develop SEO-friendly content strategies to increase organic reach and visibility Develop and refine a social media strategy tailored to engage B2B audiences Oversee the distribution of content across social media platforms Use data to adjust content strategy and improve performance, measuring success in terms of lead generation, reach, and engagement metrics Who you are: Strategic thinker with the ability to execute Data-driven storyteller with knack for creating compelling narratives that produce results Detail-oriented writer who can stay consistent in tone, voice, and branding Adaptable problem solver, eager to navigate ambiguity and try new things that align with current industry trends Requirements: 2+ years of experience in content strategy, content marketing, or a related field, with a focus on B2B SaaS marketing Exceptional writing and editorial skills with a portfolio of B2B content samples Ability to analyze data, generate insights, and pivot strategies based on content performance metrics Excellent project management skills with the ability to handle multiple projects and deadlines Candidates must be authorized to work in the United States for any employer without stipulations and be residents of the United States. Following the offer of employment, all roles will require a background check and a drug and alcohol test. Some positions may require other verifications, such as, driver eligibility and record, credentials or education. All new hires will be required to complete the I-9 Form and E-verify process upon employment. Pay: $75,000-$95,000 annual salary, depending on experience Benefit & Perks - why you'll love working with us: Remote-first & flexible hours – Offices in Austin, TX; Deer Park, TX; Woodland, WA; and Cleveland, OH. Learning & growth – Annual learning reimbursement. Family-friendly policies – Support for work-life balance. Generous time off – 3 weeks PTO, 1 week Winter Break, holidays, and sick days. Comprehensive benefits – Medical, vision, dental, and 401(k) match. Equity – Private Company Equity Options Wellness – Mental and physical health resources and social events. Join us and grow with a team that values you! Equal Employment Opportunity Interplay Learning is committed to providing equal employment opportunity (EEO) to all qualified employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, pregnancy, marital status, gender identity or expression, status as a veteran, or any other legally protected characteristic or activity in accordance with applicable federal, state and local laws. As a federal contractor, Interplay Learning takes affirmative action to consider qualified individuals without regard for disability and protected veterans status. Individuals with disabilities who need assistance with the application or recruitment process must promptly contact the HR Department to discuss their particular needs. Interplay Learning does not discriminate against employees or applicants for discussing, disclosing, or inquiring about compensation. Drug Testing & Background Testing The company conducts background checks as part of the hiring process after extending an offer of employment. These screenings are facilitated by trusted third-party specialists. All positions require I-9 verification, E-Verify, a background check, and a drug and alcohol screening. Depending on the role, additional screenings may include employment history verification, a DMV record check, reference checks, education and credential verification, or a credit history review. We believe in fostering a welcoming and inclusive workplace and encourage everyone to apply, regardless of background. Our hiring decisions are guided by skills, experience, and a shared commitment to our values. If you have any questions about our process, we’re happy to provide support and guidance along the way.