Marketing Associate

Civica Infrastructure Inc. is seeking a Marketing Associate to help expand their VO hydrologic and hydraulic modelling software into the U.S. market. The role focuses on research, marketing campaign execution, and lead generation, translating technical material into clear marketing content.ResponsibilitiesConduct research on U.S. states (initial focus: TX, NY, PA, MI, OH)Identify engineering consultants, municipalities, watershed authorities, and regulatorsResearch organizations using modelling tools such as SWMM, HEC-HMS, MIKE SHE, or similar platformsBuild structured lead lists and maintain accurate CRM recordsSupport the development of landing pages and marketing campaignsDraft structured email sequences targeting:Engineering consultantsMunicipal reviewersAgencies and regulatorsLaunch campaigns and track engagementRoute qualified leads to the Business ManagerPrepare weekly content for LinkedIn and XTranslate technical VO material into clear educational postsShare:Feature highlightsCase studiesIndustry insightsUpcoming VO releasesTrack lead generation and campaign performanceProvide daily progress updates and weekly summary reportsIdentify opportunities to improve campaign resultsAssist with website updates and marketing materialsSupport the VO Business Unit’s Marketing Made Simple strategyContribute to other marketing initiatives when neededResearch stormwater modelling regulations in New York StateIdentify engineering firms using SWMM or HEC-HMSDraft a LinkedIn post explaining how VO improves modelling workflowsBuild a targeted email campaign introducing VO to engineering firmsSkillsEntry-level experienceExecution-focused and accountableOrganized and detail-orientedComfortable managing multiple tasksResourceful and responsive during work hoursInterested in learning a technical productDegree in Marketing, Business, or CommunicationsExperience with CRM systems, email campaigns, or digital marketing toolsStrong writing abilityAbility to translate technical material into clear messagingCompany OverviewCivica Infrastructure Inc. is a leader in water management solutions. It was founded in 2012, and is headquartered in Kingston, Ontario, CAN, with a workforce of 11-50 employees. Its website is https://civi.ca/.



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