Marketing Assistant

Position summary Crystal Intelligence is seeking a proactive and detail-oriented Marketing Assistant to support our digital marketing operations. You will play a key role in implementing marketing initiatives across multiple platforms (WordPress, HubSpot, Zoom, and internal tools) ensuring campaigns are well-executed, timely, and effective. This role is ideal for someone who thrives in a structured, fast-paced B2B environment and has a solid grasp of digital tools and task management systems like Jira. Duties and responsibilities: Blog Management and SEO Upload and format content in WordPress, maintaining branding and layout consistency. Optimize blog posts for SEO (titles, meta descriptions, tags, image alt text, internal linking). Collaborate with content creators and designers to maintain a steady publishing schedule. Internal Platform Communication Draft and send client notifications via internal platforms. Coordinate timing and content with relevant departments to ensure clear, concise, and timely communication. Email Marketing Write and proofread marketing emails, including campaigns and newsletters (This is for mainly for the new copywriter; so this skill is a good to have). Set up, segment, and schedule emails in HubSpot. Launch automated email workflows in Hubspot working with the marketing analyst to define funnels. Monitor performance metrics (opens, clicks, bounces) and compile campaign reports. Webinars and Event Support Set up landing pages and registration forms via Zoom. Coordinate invitations and reminder sequences. Send follow-up and thank-you emails post-eventAssist in reporting on attendee engagement. Marketing Wiki and Documentation Create and maintain internal documentation for campaigns, processes, and best practices. Organize files, guides, and records to ensure easy access and team alignment. Own the monthly newsletter to be launched and sent from marketing to all of Crystal. Requirements A minimum of 2-3 years of experience in a marketing operations role. Proficient in WordPress, HubSpot, Zoom, and Jira, Sharepoint. Basic understanding of SEO best practices. Strong writing and editing skills for professional communications. Excellent organizational skills and attention to detail. Able to manage multiple tasks and priorities under minimal supervision. Capable of communicating with all levels across the organization. Experience with B2B marketing or SaaS products is a plus.