Marketing and Communications Director
What youll do:
Strategic Partner:
Map out marketing and communication strategies that align with Polk goalsand make them happenfor all departments.
Partner with leadership and peers to spot opportunities, position us as a leader, and stay ahead of industry trends.
Help department leaders create and reach measurable goals in marketing-communications that maximize ROI and impact.
Partner with Sales on Polks more complex pursuits with win themes, research, and assembly to continue growing our revenue, capabilities, and customer relationships.
Co-lead crisis communications with internal partners for timely, consistent messaging.
Ensure that Polks prequalification process across the board is consistent, accurate, and up-to-date with the latest in accounting, legal, safety, and TriplePoint information.
People Leader:
Lead and inspire a crew of marketing and comms professionals to do their best work.
Encourage collaboration, innovation, and professional growth of employees, fostering Polk culture along the way.
Lead department and ad hoc committees, pulling in the same direction with clear goals, KPIs, and creative energy.
Brand Builder:
Be the guardian of our brand, ensuring everything we dofrom a social media caption, to a hat, to a multi-faceted campaignis 100% Polk Nation.
Craft engaging content and eye-catching thought leadership content.
Tell the stories behind our projects, company, and people in a way that resonates with customers, the industry, and target audience.
Safeguard and monitor the Polk reputation in public relations and crisis communications.
Creative Capabilities:
Dream up and execute bold, integrated campaigns (think digital, social, email, and beyond) to move the needle on employee engagement and financial goals.
Showcase our wins, innovations, and industry leadership in a way that gets noticed.
Lead corporate sponsorships and large events for the best execution and ROI.
Bring fresh, relevant, and impactful thinking for a lean marketing-communications operation.
Relationship Builder:
Build strong connections and be a liaison with customers marketing POCs, stakeholders, industry organizations, and media across Polk geographies.
Be our face and voice at industry events, conferences, and trade shows.
Ensure our communication efforts keep Polk Nation engaged and inspired.
Drive internal communications for a more connected Polk, creating alignment with our Core Ideology and goals for employees.
Support business development activity in our industry and geographies.
Data & Analytics:
Use market research and analytics to support enterprise strategy.
Identify trends, track ROI, and optimize campaigns based on what works.
Report to leadership and peers the impact of marketing-supported projects and communications channels.
Lead in AI, the Airtable project management software, and Hubspot platform, leveraging technology tools to get more done.
Evaluate marketing and communications processes for efficiency and relevance to the core operations.
Budgets:
Keep the marketing budget in check while maximizing impact.
Manage vendors and third-party agencies to enhance the capabilities of the Polk Marketing-Communications Department.
Help internal customers plan the budget for marketing-supported projects (annual team Christmas presents, employee recognition, etc.)
TriplePoint Thought Leader
Mentor and train TriplePoint marketing personnel to assist platform companies in their marketing, pursuits, or communications efforts.
Create a consistent brand in communications efforts internally (incl. with equity holders) and externally.
Special marketing-communications projects as necessary.
Apply Now
Strategic Partner:
Map out marketing and communication strategies that align with Polk goalsand make them happenfor all departments.
Partner with leadership and peers to spot opportunities, position us as a leader, and stay ahead of industry trends.
Help department leaders create and reach measurable goals in marketing-communications that maximize ROI and impact.
Partner with Sales on Polks more complex pursuits with win themes, research, and assembly to continue growing our revenue, capabilities, and customer relationships.
Co-lead crisis communications with internal partners for timely, consistent messaging.
Ensure that Polks prequalification process across the board is consistent, accurate, and up-to-date with the latest in accounting, legal, safety, and TriplePoint information.
People Leader:
Lead and inspire a crew of marketing and comms professionals to do their best work.
Encourage collaboration, innovation, and professional growth of employees, fostering Polk culture along the way.
Lead department and ad hoc committees, pulling in the same direction with clear goals, KPIs, and creative energy.
Brand Builder:
Be the guardian of our brand, ensuring everything we dofrom a social media caption, to a hat, to a multi-faceted campaignis 100% Polk Nation.
Craft engaging content and eye-catching thought leadership content.
Tell the stories behind our projects, company, and people in a way that resonates with customers, the industry, and target audience.
Safeguard and monitor the Polk reputation in public relations and crisis communications.
Creative Capabilities:
Dream up and execute bold, integrated campaigns (think digital, social, email, and beyond) to move the needle on employee engagement and financial goals.
Showcase our wins, innovations, and industry leadership in a way that gets noticed.
Lead corporate sponsorships and large events for the best execution and ROI.
Bring fresh, relevant, and impactful thinking for a lean marketing-communications operation.
Relationship Builder:
Build strong connections and be a liaison with customers marketing POCs, stakeholders, industry organizations, and media across Polk geographies.
Be our face and voice at industry events, conferences, and trade shows.
Ensure our communication efforts keep Polk Nation engaged and inspired.
Drive internal communications for a more connected Polk, creating alignment with our Core Ideology and goals for employees.
Support business development activity in our industry and geographies.
Data & Analytics:
Use market research and analytics to support enterprise strategy.
Identify trends, track ROI, and optimize campaigns based on what works.
Report to leadership and peers the impact of marketing-supported projects and communications channels.
Lead in AI, the Airtable project management software, and Hubspot platform, leveraging technology tools to get more done.
Evaluate marketing and communications processes for efficiency and relevance to the core operations.
Budgets:
Keep the marketing budget in check while maximizing impact.
Manage vendors and third-party agencies to enhance the capabilities of the Polk Marketing-Communications Department.
Help internal customers plan the budget for marketing-supported projects (annual team Christmas presents, employee recognition, etc.)
TriplePoint Thought Leader
Mentor and train TriplePoint marketing personnel to assist platform companies in their marketing, pursuits, or communications efforts.
Create a consistent brand in communications efforts internally (incl. with equity holders) and externally.
Special marketing-communications projects as necessary.
Apply Now