Marketing and Business Development Manager
About the position
As the Marketing & Business Development Manager, you will provide marketing and business development support to the firm, while reporting to the Director of Client Engagement. Your responsibilities will include developing and supporting business plans, coaching attorneys on marketing & business development strategies, as well as an active role in the execution and follow-up of such plans and strategies, supporting local pitch and marketing efforts, and coordinating events and local outreach. You will work with the local Office Managing Partners (OMPs) to support the office and practice groups. You will also collaborate with the National Practice Development Team in support of national department initiatives. You will also occasionally collaborate with the National Pitch and Proposal Team on client development opportunities, as well as with the National Marketing and Content Team on key messaging initiatives. There will also be opportunities to interface with our more operational teams in Lean Solutions, Seyfarth Labs, and the Office of Innovation and Strategic Design.
Responsibilities
• Work with your attorney population to identify opportunities for client development and engagement in the name of revenue generation and growth.
• Work with the OMPs in collaboration with National Practice Development Team as appropriate, on the development and execution of marketing and business development plans for the local markets and individual lawyers.
• Develop and respond to RFPs and pitches, including gathering input from attorneys and other information sources, drafting qualifications/value propositions, and coaching attorneys on strategy and follow-up as well as pitch meeting prep and related activities.
• Assist with the planning and implementation of strategic sponsorships, conferences, and memberships of local organizations.
• Drive coordination and planning of local events, including working with attorneys to plan content, development of targeted mailing lists to ensure key audience inclusion and development of materials, develop and assist in the execution of follow-up plan to ensure best possible ROI. You will also ensure facility logistics are well-coordinated and adequate.
• Assist in the management and collection of representative experience and business development actions using experience management databases and CRM systems (e.g. Knowledge Management).
• Conduct research on industries, companies, clients, and prospects.
• Drive and manage specialty initiatives and Industry groups, as needed.
Requirements
• A bachelor's degree or equivalent experience
• 7 or more years of experience in a similar position within a law firm environment.
• Understanding of the legal industry—market opportunities, competition, service offerings and competitive advantages—particularly in the local market.
• Ability to interface with clients, make connections and forge relationships, and solicit feedback.
• Superior organizational skills, attention to detail, and ability to multi-task in a fast-paced environment.
• Exceptional oral and written communications skills, including the ability to communicate complicated subject matter clearly; persuasive presentation skills; a talent for listening actively and well.
• An ability to be practical and focused while thinking creatively.
• Hands-on with a proven "make it happen" mindset; demonstrated resourcefulness and self-directed behavior.
• Working knowledge of MS Word, Excel, PowerPoint and Outlook - knowledge of Interaction, iManage, Qorus Breeze, Foundation a plus, as is knowledge of Microsoft CoPilot and other AI-oriented tools.
• Ability to travel, as required.
Benefits
• Seyfarth provides competitive salary and benefits at all levels, and our culture embraces the entrepreneurial spirit of its professionals like no other firm.
• We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, and 401(k).
As the Marketing & Business Development Manager, you will provide marketing and business development support to the firm, while reporting to the Director of Client Engagement. Your responsibilities will include developing and supporting business plans, coaching attorneys on marketing & business development strategies, as well as an active role in the execution and follow-up of such plans and strategies, supporting local pitch and marketing efforts, and coordinating events and local outreach. You will work with the local Office Managing Partners (OMPs) to support the office and practice groups. You will also collaborate with the National Practice Development Team in support of national department initiatives. You will also occasionally collaborate with the National Pitch and Proposal Team on client development opportunities, as well as with the National Marketing and Content Team on key messaging initiatives. There will also be opportunities to interface with our more operational teams in Lean Solutions, Seyfarth Labs, and the Office of Innovation and Strategic Design.
Responsibilities
• Work with your attorney population to identify opportunities for client development and engagement in the name of revenue generation and growth.
• Work with the OMPs in collaboration with National Practice Development Team as appropriate, on the development and execution of marketing and business development plans for the local markets and individual lawyers.
• Develop and respond to RFPs and pitches, including gathering input from attorneys and other information sources, drafting qualifications/value propositions, and coaching attorneys on strategy and follow-up as well as pitch meeting prep and related activities.
• Assist with the planning and implementation of strategic sponsorships, conferences, and memberships of local organizations.
• Drive coordination and planning of local events, including working with attorneys to plan content, development of targeted mailing lists to ensure key audience inclusion and development of materials, develop and assist in the execution of follow-up plan to ensure best possible ROI. You will also ensure facility logistics are well-coordinated and adequate.
• Assist in the management and collection of representative experience and business development actions using experience management databases and CRM systems (e.g. Knowledge Management).
• Conduct research on industries, companies, clients, and prospects.
• Drive and manage specialty initiatives and Industry groups, as needed.
Requirements
• A bachelor's degree or equivalent experience
• 7 or more years of experience in a similar position within a law firm environment.
• Understanding of the legal industry—market opportunities, competition, service offerings and competitive advantages—particularly in the local market.
• Ability to interface with clients, make connections and forge relationships, and solicit feedback.
• Superior organizational skills, attention to detail, and ability to multi-task in a fast-paced environment.
• Exceptional oral and written communications skills, including the ability to communicate complicated subject matter clearly; persuasive presentation skills; a talent for listening actively and well.
• An ability to be practical and focused while thinking creatively.
• Hands-on with a proven "make it happen" mindset; demonstrated resourcefulness and self-directed behavior.
• Working knowledge of MS Word, Excel, PowerPoint and Outlook - knowledge of Interaction, iManage, Qorus Breeze, Foundation a plus, as is knowledge of Microsoft CoPilot and other AI-oriented tools.
• Ability to travel, as required.
Benefits
• Seyfarth provides competitive salary and benefits at all levels, and our culture embraces the entrepreneurial spirit of its professionals like no other firm.
• We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, and 401(k).