Marketing Analytics Consultant
Job Description: • Consult with clients to understand their marketing analytics needs and design tailored solutions using our software platform. • Analyze complex marketing datasets to uncover trends, patterns, and actionable insights. • Develop and present data-driven recommendations to improve campaign effectiveness, customer segmentation, and ROI. • Collaborate with product, engineering, and sales teams to deliver successful client outcomes. • Lead workshops and training sessions to enable clients on analytics best practices. • Stay current with industry trends in marketing analytics, data science, and AI. Requirements: • Bachelor’s or Master’s degree in Marketing Analytics, Data Science, or a related field. • Minimum 5 years of experience in marketing analytics, data science, or business intelligence within a software vendor, consulting, or enterprise environment. • Proven experience with marketing analytics platforms (e.g., SAS, Adobe Analytics, Google Analytics, Salesforce Marketing Cloud). • Strong proficiency in data analysis tools and languages (e.g., SAS, SQL, Python, R). • Proven communication skills with the ability to present complex findings to non-technical stakeholders. • Demonstrated experience applying marketing data science solutions in one or more of the following industries: financial services, retail, or telecommunications. • Proven track record of leveraging customer data to drive segmentation, personalization, and campaign optimization in financial services (e.g., banking, insurance, payments). • Experience analyzing omni-channel retail data to improve customer engagement, loyalty programs, and sales performance. • Hands-on experience with telecommunications data, such as churn prediction, customer lifetime value modeling, or network usage analytics. • Familiarity with industry-specific data sources, regulatory requirements, and business processes relevant to marketing analytics in financial services, retail, or telecommunications. • Proven ability to translate complex industry challenges into actionable marketing analytics solutions for enterprise clients. • Equivalent combination of related education, training and experience may be considered in place of the above qualifications . Benefits: • Comprehensive medical, prescription, dental and vision plans. • Medical plan options include: PPO with low annual deductible and copays. • HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center). • Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan. • There’s a pharmacy too! The pharmacy will ship prescriptions for no additional charge! • An industry-leading 401k plan. • Tuition Assistance Program and programs and resources to support your development. • Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1. • Volunteer Time Off, parental leave and unlimited paid sick days. • Generous childcare benefits for all full-time employees. Apply tot his job