Marketing Analyst
About The Role
The Marketing Analyst is a key player in GC.AI’s growth engine. You’ll translate marketing data into actionable insights that directly impact pipeline, revenue, and go-to-market strategy. The role requires both analytical rigor and storytelling — bringing clarity to what’s working, what’s not, and what to do next.
You’ll work cross-functionally with demand gen, product marketing, sales, and engineering, and you’ll have a direct hand in shaping how the company measures growth, optimizes the funnel, and positions itself in the fast-emerging legal AI category.
Why This Role Matters
Legal teams today are drowning in work. Our platform changes that, but only if we build it right. As a Design Engineer, you'll be crafting the visual systems and interactions that make sophisticated legal work feel simple and intuitive. Your work won't just look good - it will fundamentally change how legal teams operate, making their work faster, smarter, and more impactful.
What You'll Do
• Build dashboards and reports to track campaign performance across channels (paid media, ABM, email automation, events, web).
• Develop attribution models (single- and multi-touch) to measure marketing’s influence on pipeline and revenue.
• Analyze funnel health (lead → MQL → SQL → closed-won) and identify optimization opportunities.
• Partner with demand gen to surface the most efficient campaigns, channels, and conversion paths.
• Use AI/ML-powered analytics to identify predictive insights such as churn risk or next-best-action triggers.
• Track feature adoption, product usage, and retention drivers to inform product marketing.
• Analyze customer behavior, industry trends, and competitor activity to sharpen GTM strategies.
• Refine ICPs, IAPs, and personas using firmographic, behavioral, and engagement data.
• Recommend new tools and methods to strengthen reporting, enrichment, and segmentation.
• Promote a test-and-learn culture through structured experimentation.
Required Experience
• 2–4+ years of marketing analytics experience, preferably in SaaS. Familiarity with B2B AI or legal tech markets a plus.
• Strong understanding of marketing funnel metrics, attribution models, and campaign ROI.
• Hands-on expertise with HubSpot, GA4, Looker/Tableau/Power BI.
• Working knowledge of relational table structures (joins, aggregations, lookups) to ensure accurate reporting across objects.
• Comfort with AI-enabled analytics or predictive modeling preferred.
• Excellent data storytelling skills — ability to distill complex findings into actionable insights for stakeholders.
Nice To Have
• Experience working with an early-stage series A start-up company.
• Understanding legal tech and AI.
Apply Now
Apply Now
The Marketing Analyst is a key player in GC.AI’s growth engine. You’ll translate marketing data into actionable insights that directly impact pipeline, revenue, and go-to-market strategy. The role requires both analytical rigor and storytelling — bringing clarity to what’s working, what’s not, and what to do next.
You’ll work cross-functionally with demand gen, product marketing, sales, and engineering, and you’ll have a direct hand in shaping how the company measures growth, optimizes the funnel, and positions itself in the fast-emerging legal AI category.
Why This Role Matters
Legal teams today are drowning in work. Our platform changes that, but only if we build it right. As a Design Engineer, you'll be crafting the visual systems and interactions that make sophisticated legal work feel simple and intuitive. Your work won't just look good - it will fundamentally change how legal teams operate, making their work faster, smarter, and more impactful.
What You'll Do
• Build dashboards and reports to track campaign performance across channels (paid media, ABM, email automation, events, web).
• Develop attribution models (single- and multi-touch) to measure marketing’s influence on pipeline and revenue.
• Analyze funnel health (lead → MQL → SQL → closed-won) and identify optimization opportunities.
• Partner with demand gen to surface the most efficient campaigns, channels, and conversion paths.
• Use AI/ML-powered analytics to identify predictive insights such as churn risk or next-best-action triggers.
• Track feature adoption, product usage, and retention drivers to inform product marketing.
• Analyze customer behavior, industry trends, and competitor activity to sharpen GTM strategies.
• Refine ICPs, IAPs, and personas using firmographic, behavioral, and engagement data.
• Recommend new tools and methods to strengthen reporting, enrichment, and segmentation.
• Promote a test-and-learn culture through structured experimentation.
Required Experience
• 2–4+ years of marketing analytics experience, preferably in SaaS. Familiarity with B2B AI or legal tech markets a plus.
• Strong understanding of marketing funnel metrics, attribution models, and campaign ROI.
• Hands-on expertise with HubSpot, GA4, Looker/Tableau/Power BI.
• Working knowledge of relational table structures (joins, aggregations, lookups) to ensure accurate reporting across objects.
• Comfort with AI-enabled analytics or predictive modeling preferred.
• Excellent data storytelling skills — ability to distill complex findings into actionable insights for stakeholders.
Nice To Have
• Experience working with an early-stage series A start-up company.
• Understanding legal tech and AI.
Apply Now
Apply Now