Manager, Performance Marketing
Job Summary:
We are seeking an experienced and results-driven Manager, Performance Marketing to lead our paid media and marketing automation team at IMPACT Group, a certified woman-owned career coaching firm. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive performance marketing strategy that drives lead generation, conversions, and revenue growth. If you have a passion for marketing, a keen eye for metrics, and a talent for strategic thinking, we want to hear from you.
Key Responsibilities:
Develop and execute digital strategy for paid media campaigns across LinkedIn and search engine advertising
Analyze web metrics and optimize website performance, including content creation, landing pages, blog posts, and other content that attracts visitors and tells our story
Work collaboratively with internal SMEs and content writers to develop blog and other web content that powers social media campaigns and SEO results
Execute existing and develop new lead generation strategies and processes to ensure booked appointments for the sales team
Coordinate new product introduction and market communication with marketing and sales organizations to ensure maximum penetration of market segment
Generate backlinks by uncovering opportunities for our thought leaders to guest blog and other backlink opportunities
Support Sales Development Reps (SDRs) with content to manage marketing campaigns and maintain reporting standards
Propel a culture of experimentation, turning insights from each test into shared learnings that drive continuous improvement and growth
Requirements:
BS/BA Degree in Business, Marketing, Communications, or Journalism
5+ years of marketing experience in a B2B setting
Proficient in MS Office, including PowerPoint and Excel
Knowledge of Wordpress, Salesforce.com, Canva, and digital email marketing platforms
Experience with supplier management coordination
What Makes You a Great Fit:
A track record of scaling performance marketing in a B2B setting
Comfortable achieving financial targets by translating strategic goals into actionable objectives
A passion for metrics and discipline to track results, communicate, and continuously enhance performance
Fluency in martech and ability to integrate tech platforms to create end-to-end systems
A passion for making things better, more efficient, and effective
What We Offer:
Competitive salary
Full-time, exempt position with benefits
Remote work arrangement with approximately 5-10% in-office time
Opportunity to work with a certified woman-owned career coaching firm
Collaborative and dynamic work environment
Apply Now
Apply Now
We are seeking an experienced and results-driven Manager, Performance Marketing to lead our paid media and marketing automation team at IMPACT Group, a certified woman-owned career coaching firm. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive performance marketing strategy that drives lead generation, conversions, and revenue growth. If you have a passion for marketing, a keen eye for metrics, and a talent for strategic thinking, we want to hear from you.
Key Responsibilities:
Develop and execute digital strategy for paid media campaigns across LinkedIn and search engine advertising
Analyze web metrics and optimize website performance, including content creation, landing pages, blog posts, and other content that attracts visitors and tells our story
Work collaboratively with internal SMEs and content writers to develop blog and other web content that powers social media campaigns and SEO results
Execute existing and develop new lead generation strategies and processes to ensure booked appointments for the sales team
Coordinate new product introduction and market communication with marketing and sales organizations to ensure maximum penetration of market segment
Generate backlinks by uncovering opportunities for our thought leaders to guest blog and other backlink opportunities
Support Sales Development Reps (SDRs) with content to manage marketing campaigns and maintain reporting standards
Propel a culture of experimentation, turning insights from each test into shared learnings that drive continuous improvement and growth
Requirements:
BS/BA Degree in Business, Marketing, Communications, or Journalism
5+ years of marketing experience in a B2B setting
Proficient in MS Office, including PowerPoint and Excel
Knowledge of Wordpress, Salesforce.com, Canva, and digital email marketing platforms
Experience with supplier management coordination
What Makes You a Great Fit:
A track record of scaling performance marketing in a B2B setting
Comfortable achieving financial targets by translating strategic goals into actionable objectives
A passion for metrics and discipline to track results, communicate, and continuously enhance performance
Fluency in martech and ability to integrate tech platforms to create end-to-end systems
A passion for making things better, more efficient, and effective
What We Offer:
Competitive salary
Full-time, exempt position with benefits
Remote work arrangement with approximately 5-10% in-office time
Opportunity to work with a certified woman-owned career coaching firm
Collaborative and dynamic work environment
Apply Now
Apply Now