Loyalty Strategy Lead, Pillar Management (Business Performance)
About the position
Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives , guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. As a Loyalty Strategy Lead , you will be part of the larger Loyalty Strategy and Growth team. You’ll lead high-impact strategy development and execution across loyalty pillars, benefits, or experiences, always balancing guest relevance with financial performance and operational feasibility. The Strategy and Growth team leads strategy for Target Circle, assesses future growth territories, manages business performance outcomes, designs new benefits and partnerships, and brings new members into the program to drive program growth. This team plays a critical role in bringing the Circle vision to life both short- and long-term. As a Loyalty Strategy Lead – Pillar Management , you will:
Responsibilities
• Lead annual prioritization for Base Circle and Circle Card , driving alignment to clear OKRs
• Build and align strategies that impact pillar performance and guest experiences, leading with the guest and accounting for financial and operational considerations.
• Set goals that continually raise the bar for Target’s loyalty and financial success.
• Evaluate recent business trends, identifying root causes and galvanizing partners to identify solutions
• Build strong, trusted relationships through regular collaboration with other Loyalty teams, Financial Products & Services, Analytics, Finance, Product, Insights, Marketing Strategy, and other teams.
• Serve as a thought leader across the organization, influencing decision-makers through storytelling, data, and insights.
• Manage business performance routines and bring deep business expertise to partner forums , including key forums with Financial Products & Services and our bank partner.
Requirements
• 4-year degree or equivalent work experience
• 8+ years of previous Loyalty, Marketing, Merchandising, or business experience
• Strong financial acumen for both retail and cost accounting metrics
• Ability to influence others through the use of data and insights
• Strong interpersonal skills and ability to maximize relationships
• Strategic orientation and comfortable with ambiguity
• A master collaborator who inspires trust and confidence with a range of partners
• Management of financial performance
• Demonstrated leadership and decision-making skills
• Strong written and oral communication skills
• Excellent analytical and problem-solving skills
• Self-Starter, ability to work independently, demonstrating strong initiative
• Strong planning and organizational skills
Benefits
• In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family.
• Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.
• Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.
• Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits
Apply tot his job
Apply To this Job
Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives , guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. As a Loyalty Strategy Lead , you will be part of the larger Loyalty Strategy and Growth team. You’ll lead high-impact strategy development and execution across loyalty pillars, benefits, or experiences, always balancing guest relevance with financial performance and operational feasibility. The Strategy and Growth team leads strategy for Target Circle, assesses future growth territories, manages business performance outcomes, designs new benefits and partnerships, and brings new members into the program to drive program growth. This team plays a critical role in bringing the Circle vision to life both short- and long-term. As a Loyalty Strategy Lead – Pillar Management , you will:
Responsibilities
• Lead annual prioritization for Base Circle and Circle Card , driving alignment to clear OKRs
• Build and align strategies that impact pillar performance and guest experiences, leading with the guest and accounting for financial and operational considerations.
• Set goals that continually raise the bar for Target’s loyalty and financial success.
• Evaluate recent business trends, identifying root causes and galvanizing partners to identify solutions
• Build strong, trusted relationships through regular collaboration with other Loyalty teams, Financial Products & Services, Analytics, Finance, Product, Insights, Marketing Strategy, and other teams.
• Serve as a thought leader across the organization, influencing decision-makers through storytelling, data, and insights.
• Manage business performance routines and bring deep business expertise to partner forums , including key forums with Financial Products & Services and our bank partner.
Requirements
• 4-year degree or equivalent work experience
• 8+ years of previous Loyalty, Marketing, Merchandising, or business experience
• Strong financial acumen for both retail and cost accounting metrics
• Ability to influence others through the use of data and insights
• Strong interpersonal skills and ability to maximize relationships
• Strategic orientation and comfortable with ambiguity
• A master collaborator who inspires trust and confidence with a range of partners
• Management of financial performance
• Demonstrated leadership and decision-making skills
• Strong written and oral communication skills
• Excellent analytical and problem-solving skills
• Self-Starter, ability to work independently, demonstrating strong initiative
• Strong planning and organizational skills
Benefits
• In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family.
• Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.
• Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.
• Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits
Apply tot his job
Apply To this Job