Local SEO Specialist (High-Intent Lead Gen – Not Traffic for Traffic’s Sake)
I’m looking for a high-level SEO specialist to improve organic performance for a local service business (biohazard / trauma cleanup).
This is NOT about generating generic traffic.
The goal is to rank for high-intent service keywords and generate leads.
What success looks like
Improved rankings for:
biohazard cleanup
death cleanup
crime scene cleanup
Increased non-branded organic traffic
More qualified inbound leads from organic search
Clear separation of GBP vs organic performance
Current situation
~1,700 monthly visits (plateauing)
GBP performance strong, organic less clear
Reporting blends GBP + organic (needs separation)
No clear movement on core service keywords
Responsibilities
Target high-intent service keywords (NOT blog fluff)
Build/optimize service + location pages
Improve traditional SERP rankings
Develop authority (backlinks, not spam)
Clearly separate:
GBP vs organic
branded vs non-branded traffic
What I do NOT want
generic blog content for the sake of content
AI-generated content spam
vague “SEO takes time” responses without strategy
blended reporting that hides performance
Communication & Transparency
I expect:
clear explanations in plain English
honest feedback when something isn’t working
visibility into what’s being done and why
If something is underperforming, I want:
- the issue
- the plan
- the expected outcome
To apply (REQUIRED)
How would you improve rankings for a local service business in a high-intent niche?
How do you separate and measure:
GBP performance
traditional organic SEO
What would your first 60–90 day plan look like?
Share one example with real ranking or traffic improvements
Apply tot his job
Apply To this Job
This is NOT about generating generic traffic.
The goal is to rank for high-intent service keywords and generate leads.
What success looks like
Improved rankings for:
biohazard cleanup
death cleanup
crime scene cleanup
Increased non-branded organic traffic
More qualified inbound leads from organic search
Clear separation of GBP vs organic performance
Current situation
~1,700 monthly visits (plateauing)
GBP performance strong, organic less clear
Reporting blends GBP + organic (needs separation)
No clear movement on core service keywords
Responsibilities
Target high-intent service keywords (NOT blog fluff)
Build/optimize service + location pages
Improve traditional SERP rankings
Develop authority (backlinks, not spam)
Clearly separate:
GBP vs organic
branded vs non-branded traffic
What I do NOT want
generic blog content for the sake of content
AI-generated content spam
vague “SEO takes time” responses without strategy
blended reporting that hides performance
Communication & Transparency
I expect:
clear explanations in plain English
honest feedback when something isn’t working
visibility into what’s being done and why
If something is underperforming, I want:
- the issue
- the plan
- the expected outcome
To apply (REQUIRED)
How would you improve rankings for a local service business in a high-intent niche?
How do you separate and measure:
GBP performance
traditional organic SEO
What would your first 60–90 day plan look like?
Share one example with real ranking or traffic improvements
Apply tot his job
Apply To this Job