Lifecycle Marketing Specialist
Job title: Lifecycle Marketing Specialist in Boston, MA at Teikametrics
Company: Teikametrics
Job description: ABOUT THE ROLEThe Lifecycle Marketing Specialist will play a pivotal role in planning, executing, and optimizing email campaigns that drive engagement, nurture leads, and improve customer retention. You will work closely with the Growth Marketing Director and cross-functional teams (content, design, and sales) to deliver personalized, impactful email marketing experiences to our audience. From demand generation to customer lifecycle campaigns, you'll own the email strategy and be a key driver of Teikametrics' overall marketing performance.WHY TEIKAMETRICS?At Teikametrics, you'll experience the excitement of a growth-stage company with the stability of an established market leader. You'll also have the opportunity to work with cutting-edge AI technology that's transforming the industry, while collaborating with top brands redefining the future of eCommerce. With a remote-first culture we value impact over location and you'll have the flexibility to work when you're most productive and effective. Join us on our mission to be the world's leading Marketplace Optimization Platform, used by every seller and brand owner.nHOW YOU'LL SPEND YOUR TIMEEmail Campaign Strategy & Execution
Develop and execute email marketing campaigns across various stages of the customer lifecycle (lead nurture, onboarding, re-engagement, product adoption)
Use HubSpot to create, manage, and track email campaigns, leveraging segmentation for targeted communications
Collaborate with the Growth Marketing Director to ensure alignment between email campaigns and overarching marketing objectives
Manage email lists and segmentation, ensuring campaigns are targeted and personalized for maximum impact
Continuously optimize email content for deliverability, open rates, click-through rates (CTR), and conversion rates
Analytics & Reporting
Track and report on the performance of email campaigns, analyzing key metrics like open rate, CTR, conversion rate, and ROI
Conduct A/B tests on subject lines, copy, CTAs, and sending times to improve performance
Provide regular performance reports to the Growth Marketing Director and other key stakeholders, using insights from both HubSpot and Salesforce to inform future strategies
✍️ Content Creation & Collaboration
Work closely with the content team to ensure email copy is on-brand, informative, and engaging for our audience
Collaborate with the design team to create visually compelling and responsive email templates
Write compelling email copy that drives engagement, with a focus on personalization and relevance
Ensure email content adheres to best practices, including GDPR and CAN-SPAM compliance
Customer Journey Optimization
Create and optimize automated email workflows (welcome series, lead nurture, product recommendations, etc.) within HubSpot
Monitor and refine email funnels to ensure they are aligned with buyer personas, product offerings, and overall brand voice
Build and implement lifecycle email strategies to improve customer retention, product adoption, and upselling
CRM Integration & Data Sync
Leverage Salesforce data to enhance email segmentation and personalization, ensuring consistency across email marketing and CRM touchpoints
Sync lead and customer data between HubSpot and Salesforce, maintaining accurate and up-to-date contact records to improve targeting and lead nurturing
WHAT YOU BRING
1+ years of experience in email marketing, ideally in a SaaS or tech-focused company
Proficiency with HubSpot and Salesforce for campaign creation, segmentation, reporting, and data synchronization
Strong understanding of email marketing best practices, deliverability, and list management
Experience with A/B testing, campaign analysis, and reporting
Familiarity with customer lifecycle strategies and lead nurturing
Excellent writing and communication skills
Ability to collaborate across teams, including design and content
WHAT CAN HELP YOU STAND OUT
Experience with eCommerce or Amazon sellers, B2B SaaS, or lifecycle marketing.
nMore Than Just a JobEveryone's work preferences are different but regardless of work style, we like to take care of our people. Benefits of becoming part of Team Teika:
Competitive cash
A robust benefits package effective on day one!
Generous stock option packages and investment opportunities
Unlimited Paid Vacation Policy
Flexible work schedule - work when you're most productive and effective!
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended. #LI-Remote
Expected salary:
Location: Boston, MA
Apply for the job now!
Apply Now
Company: Teikametrics
Job description: ABOUT THE ROLEThe Lifecycle Marketing Specialist will play a pivotal role in planning, executing, and optimizing email campaigns that drive engagement, nurture leads, and improve customer retention. You will work closely with the Growth Marketing Director and cross-functional teams (content, design, and sales) to deliver personalized, impactful email marketing experiences to our audience. From demand generation to customer lifecycle campaigns, you'll own the email strategy and be a key driver of Teikametrics' overall marketing performance.WHY TEIKAMETRICS?At Teikametrics, you'll experience the excitement of a growth-stage company with the stability of an established market leader. You'll also have the opportunity to work with cutting-edge AI technology that's transforming the industry, while collaborating with top brands redefining the future of eCommerce. With a remote-first culture we value impact over location and you'll have the flexibility to work when you're most productive and effective. Join us on our mission to be the world's leading Marketplace Optimization Platform, used by every seller and brand owner.nHOW YOU'LL SPEND YOUR TIMEEmail Campaign Strategy & Execution
Develop and execute email marketing campaigns across various stages of the customer lifecycle (lead nurture, onboarding, re-engagement, product adoption)
Use HubSpot to create, manage, and track email campaigns, leveraging segmentation for targeted communications
Collaborate with the Growth Marketing Director to ensure alignment between email campaigns and overarching marketing objectives
Manage email lists and segmentation, ensuring campaigns are targeted and personalized for maximum impact
Continuously optimize email content for deliverability, open rates, click-through rates (CTR), and conversion rates
Analytics & Reporting
Track and report on the performance of email campaigns, analyzing key metrics like open rate, CTR, conversion rate, and ROI
Conduct A/B tests on subject lines, copy, CTAs, and sending times to improve performance
Provide regular performance reports to the Growth Marketing Director and other key stakeholders, using insights from both HubSpot and Salesforce to inform future strategies
✍️ Content Creation & Collaboration
Work closely with the content team to ensure email copy is on-brand, informative, and engaging for our audience
Collaborate with the design team to create visually compelling and responsive email templates
Write compelling email copy that drives engagement, with a focus on personalization and relevance
Ensure email content adheres to best practices, including GDPR and CAN-SPAM compliance
Customer Journey Optimization
Create and optimize automated email workflows (welcome series, lead nurture, product recommendations, etc.) within HubSpot
Monitor and refine email funnels to ensure they are aligned with buyer personas, product offerings, and overall brand voice
Build and implement lifecycle email strategies to improve customer retention, product adoption, and upselling
CRM Integration & Data Sync
Leverage Salesforce data to enhance email segmentation and personalization, ensuring consistency across email marketing and CRM touchpoints
Sync lead and customer data between HubSpot and Salesforce, maintaining accurate and up-to-date contact records to improve targeting and lead nurturing
WHAT YOU BRING
1+ years of experience in email marketing, ideally in a SaaS or tech-focused company
Proficiency with HubSpot and Salesforce for campaign creation, segmentation, reporting, and data synchronization
Strong understanding of email marketing best practices, deliverability, and list management
Experience with A/B testing, campaign analysis, and reporting
Familiarity with customer lifecycle strategies and lead nurturing
Excellent writing and communication skills
Ability to collaborate across teams, including design and content
WHAT CAN HELP YOU STAND OUT
Experience with eCommerce or Amazon sellers, B2B SaaS, or lifecycle marketing.
nMore Than Just a JobEveryone's work preferences are different but regardless of work style, we like to take care of our people. Benefits of becoming part of Team Teika:
Competitive cash
A robust benefits package effective on day one!
Generous stock option packages and investment opportunities
Unlimited Paid Vacation Policy
Flexible work schedule - work when you're most productive and effective!
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended. #LI-Remote
Expected salary:
Location: Boston, MA
Apply for the job now!
Apply Now