Lead Generation Associate

WTW is a company focused on health and benefits, and they are seeking a Lead Generation Associate to support their North America Health and Benefits business. The role involves generating and cultivating potential clients through sales campaigns and collaborating with various teams to enhance the sales pipeline. Responsibilities Generate and develop leads that fit WTW’s ideal client profile through outbound and inbound sales activities; identify potential clients and foster relationships to drive business growth Leverage data and tools to help sales teams identify and prioritize high-potential prospects; develop and pilot data-driven sales campaigns for effective rollout to our sales community Evaluate leads to determine their readiness for consultant introductions; collaborate with market leadership to direct leads to the most suitable consultants for advancement of the sale Partner with lead generation and business development counterparts within other WTW businesses to generate cross-sell opportunities Conduct beta and A/B testing of go-to-market materials, including sales email templates and social media posts; provide feedback to marketing and commercialization teams on the effectiveness of campaigns Partner with marketing colleagues to ensure inbound leads from events and activities are effectively captured Track and document campaign-related activities and opportunities in the CRM to support accurate ROI analytics and measure campaign success Investigate and implement new CRM features to enhance communication, collaboration, and lead conversion rates Maintain CRM data accuracy and integrity Provide training and ongoing support to sales teams to optimize CRM usage for sales prospecting activities and ensure accurate sales pipeline Act as liaison between Sales Operations and Market and Regional Sales Leaders for the ongoing development of CRM reporting and analytics Skills Passion for business development, sales, and/or sales operations; experience preferred Demonstrates a willingness to experiment with new approaches and ideas Proactively seeks out and develops creative solutions to problems Views setbacks as learning opportunities, analyzing both successes and missteps to gain insights for future efforts Shows resilience and adaptability in the face of change and ambiguity Excellent communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams and leaders Self-starter who can prioritize and manage multiple projects with potentially shifting needs and deadlines Analytical, innovative thinker who feels confident raising ideas that will bring value to business; someone who is not afraid to ask questions in order to understand the bigger picture Proven track record of adopting and mastering new technologies; familiarity with CRM systems, sales technology and lead generation tools Excellent Microsoft Office skills, particularly Excel State Life and Health license required within 90 days of joining Bachelor's degree or equivalent experience; HS diploma required Experience in the employee health & benefits industry preferred Benefits Medical (including prescription coverage) Dental Vision Health Savings Account Commuter Account Health Care and Dependent Care Flexible Spending Accounts Group Accident Group Critical Illness Life Insurance AD&D Group Legal Identify Theft Protection Wellbeing Program Work/Life Resources (including Employee Assistance Program) Paid Holidays Annual Paid Time Off (includes paid state/local paid leave where required) Short-Term Disability Long-Term Disability Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave) Paid Time Off (Washington State only) Contributory Pension Plan Savings Plan (401k) Non-qualified Deferred Compensation Deferred Savings Plans Company Overview WTW is a global advisory and solutions company that helps clients around the world turn risk into a path for growth. It was founded in 1828, and is headquartered in London, England, GBR, with a workforce of 10001+ employees. Its website is