Innovation Brand Manager

Job Description: • Evaluate commercial opportunities for innovation, including market sizing, price-pack architecture, competitive benchmarking, and cannibalization analysis, using SPINS and other syndicated data sources independently. • Translate consumer insights, customer needs, and category trends into clear business requirements that shape early product concepts. • Own and implement a structured concept briefing process to ensure all innovation ideas are consistently evaluated and aligned with strategic priorities. • Define and reinforce commercial guardrails—including pricing targets, retailer requirements, and channel priorities—throughout the development process. • Build and manage financial models and P&Ls for new products to ensure viability prior to launch. • Maintain and manage a rolling 12–18 months innovation pipeline in collaboration with Sales, R&D, and Operations, aligned to retail resets, e-commerce timelines, production lead times, and marketing calendars. • Lead the innovation briefing process, providing clear recommendations on positioning, value propositions, claims hierarchy, and execution guardrails across channels. • Develop sell-in presentations, launch toolkits, FAQs, and channel strategies; support shopper marketing efforts to maximize in-market performance and internal alignment. • Lead post-launch performance reviews in partnership with analytics, synthesizing insights into actionable recommendations for portfolio optimization and lifecycle management. • Identify and support consumer research initiatives as needed, translating research findings into clear strategies, positioning, and compelling selling stories. Requirements: • Bachelor’s degree in business, Marketing, eCommerce, or related field. • A minimum of 2-5 years of experience in CPG product management, brand management, or commercialization roles within high-growth companies, with a proven track record of successfully analyzing and interpreting complex data. • SPINS, Circana, or NIQ - CPG experience required, ideally food. • Experience with household panel data (e.g., Circana, Numerator) preferred. • Experience executing and interpreting consumer research is a plus. • Relevant experience with CRM systems (e.g., Salesforce), ERP/shipment data software is highly desirable. Benefits: • Competitive base salaries (commensurate with experience) along with potential bonus program and other recognitions dependent upon role . • Comprehensive medical, dental, and vision insurance options to keep you and your family covered. • 401(k) with company match, life insurance, and long-term disability. • Paid time off, paid holidays, and flexible scheduling where possible. • We are committed to the growth of our employees by providing ongoing training, professional development opportunities, and pathways to advance your career. • Weekly take-home bread, because real sourdough bread is part of your life, not just your job. You’ll also enjoy the occasional team meal, first tastes of our innovation, and coffee is provided at the office. • izzio encourages a recognition culture and offers opportunities to recognize peers via our Employee Portal Recognition & Rewards. Apply tot his job