Influencer Coordinator, Paid & UGC (Hybrid NYC)

Living Proof, Inc. is seeking an Influencer Coordinator, Paid & UGC who is proactive and highly organized with a passion for influencer marketing and creator partnerships. The role involves supporting the execution of influencer programs, managing UGC sourcing, and collaborating with cross-functional teams to bring campaigns to life. Responsibilities Assist in influencer discovery and outreach, identifying creators whose audiences align with brand objectives Manage day-to-day communication with influencers, talent managers, and agencies to support both earned and paid partnerships Support paid influencer campaigns across contracts, product sends, creative briefs, deliverable tracking, and usage rights Maintain an updated influencer database including performance notes, rates, and communication logs Coordinate and track all seeding, gifting, and product shipments to ensure timely delivery and budget alignment Source, vet, and onboard UGC creators and emerging talent across TikTok, Instagram, YouTube, and other platforms Assist in developing briefs with clear messaging, product claims, hooks, and platform-specific best practices Review and provide feedback on UGC and creator content to ensure brand alignment, accuracy, and performance readiness Monitor creator trends, cultural moments, and new platform behaviors to recommend new partnership opportunities Create content briefs for all influencer and UGC partnerships on a campaign-by-campaign basis Partner closely with PR, Social, Paid Media, and Creative on content needs, timelines, and optimization opportunities Project manage digital activations and cross-functional timelines, ensuring seamless execution across influencer touchpoints Collaborate with the Paid Media and Growth teams to evaluate creator content performance and recommend optimizations for improved efficiency Identify top-performing creator assets and coordinate whitelisting, boosting, and paid extensions where appropriate Use performance insights to refine future content briefs, messaging angles, and creator selections Track, analyze, and report on influencer campaign KPIs including engagement, reach, impressions, conversions, content performance, and ROI Conduct competitive analysis and category benchmarking using platforms such as Tribe Dynamics Summarize learnings for key stakeholders and support quarterly creator strategy updates Support relationship-building efforts with macro, micro, and nano creators Identify opportunities to surprise and delight top-tier creators and support cultural moments, tentpoles, and product launch buzz Maintain strong, authentic creator relationships that support long-term brand affinity Responsible for tracking product orders and sends to ensure deadlines are met and budgets are kept with ongoing check-ins with Consumer Engagement lead Skills 1–3 years of experience in influencer marketing, talent relations, social media, PR, or digital marketing Strong understanding of social platforms, creator culture, and paid + organic influencer dynamics Excellent communication, project management, and relationship-building skills Bachelor's degree Beauty or lifestyle experience preferred Experience working with creators is a plus Company Overview In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based in science. It was founded in 2004, and is headquartered in Cambridge, Massachusetts, USA, with a workforce of 51-200 employees. Its website is