Hubspot Analyst

At Athena, we empower exceptional talent with boundless opportunities to achieve more. We achieve this by pairing exceptional EAs from the Philippines and Kenya with our driven clients and ensuring both receive ongoing support throughout the journey. The result is 10x more leverage, more time, and a greater impact on our clients' work and lives. With a waitlist growing by the day, Athena has already showcased compelling demand. As part of the Athena team, you will have an exponential opportunity, empowering the fiercely ambitious to reach the most audacious goals. Role Overview Athena is seeking a highly skilled HubSpot Administrator to help scale our systems and processes across the entire revenue funnel. Reporting to the Director of Revenue Operations, this role will serve as the in-house HubSpot expert, partnering closely with Sales, Marketing, Client Operations, and Executive teams to ensure data integrity, process efficiency, and cross-functional alignment. The ideal candidate is analytical, detail-oriented, and deeply familiar with HubSpot’s ecosystem and RevOps best practices. Duties & Responsibilities System Administration & Governance Oversee the day-to-day management, optimization, and governance of the HubSpot CRM and related hubs (Marketing, Sales, Service). Ensure platform performance, compliance, and scalability initiatives. Process Design & Automation Build and maintain workflows, automations, lead routing, and lifecycle processes to support GTM team efficiency. Partner with Sales and Marketing to manage segmentation, lead scoring, and campaign tracking. Data Management & Integrity Maintain data accuracy through regular audits, deduplication, and clear documentation. Implement standards and practices to uphold data hygiene and process consistency. Integrations & Tech Stack Management Manage integrations between HubSpot and connected tools (e.g., Clay, Gong, Docusign). Identify opportunities to enhance connectivity and streamline data flow across the RevOps tech stack. Enablement & Reporting Provide training and ongoing support to end users to drive HubSpot adoption and best practices. Develop and maintain dashboards and reports to enable visibility into pipeline, campaign performance, and revenue metrics. Monitor platform performance and recommend improvements based on business needs and product updates. Key Stakeholders Director, Sales Strategy, CRO, VP Sales, Director Commercial Sales, Marketing, Finance, Product, Technology, Client Operations Skills Deep expertise in HubSpot CRM and associated hubs (Marketing, Sales, Service). Strong understanding of go-to-market operations across Sales, Marketing, and Customer Success. Experience with RevOps best practices: funnel management, attribution, segmentation, lead management, and reporting. Proficiency in integrating HubSpot with other SaaS platforms via native connectors or middleware (e.g., Zapier). Excellent analytical and problem-solving skills, with a high level of attention to detail and data quality. Effective communicator and collaborator with experience working across multiple departments. HubSpot certifications (e.g., Revenue Operations, CRM Implementation, Reporting) are a strong plus. Competencies Proven ability to design and maintain scalable CRM processes. Demonstrated success driving adoption of HubSpot tools and best practices. Strong project management skills with the ability to balance multiple priorities. Data-driven mindset with the ability to translate insights into operational improvements. Collaborative approach, thriving in cross-functional, fast-paced environments. Relevant Experience Required Minimum of 3+ years in a HubSpot Administration or related role within a B2B environment. Direct Reports and Span of Control This role will not have direct reports initially.