Head of Self-Serve & Product-Led Growth
GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. We're building the future of legal work, and we're doing it fast. You'll join at a pivotal moment—when decisions matter, impact is immediate, and the runway to shape your career is wide open. We’re a high-performing team where you'll have real ownership and influence from day one.
More than 1,700 companies use GC AI to drive their business forward, including 150+ public companies, 25+ unicorns, and brands such as News Corp, Miro, Bass Pro Shops, Snyk, Skims, Liquid Death, Vercel, Zscaler, and TIME.
We've 10x'd revenue in 12 months, raised a $60 million Series B ($555 million valuation), and are growing faster than ever. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.
If you thrive when the stakes are high and the path isn't paved, you'll love it here. Our six guiding principles are: 1% better every day, customer obsession, ship today, find a way, care deeply, and own it completely. Come shape the future of legal work with us.
About The Role
We are hiring our first Head of Self-Serve & Product-Led Growth to own and scale our self-serve / PLG revenue line. This is a high-ownership, quota-carrying role where you will grow the self-serve motion end-to-end. You will be responsible for ICP definition, strategy, experimentation, funnel optimization, cross-functional alignment, and execution. You will report to the CRO and work as a peer/partner with Product, Marketing, and Sales.
This is a large portion of current revenue, and we expect it will continue to be an area for high-growth and lead gen for future expansions. You must be comfortable with ambiguity, self-directed, creative in problem-solving, yet disciplined in creating repeatable structure as the motion matures. Ideal candidates have built or scaled self-serve/PLG motions before or have operated in fast-moving, high-stakes environments (startup, top-tier consulting, PE/VC portfolio ops)
What You'll Do
Own the full self-serve P&L: carry and hit quarterly/annual revenue targets across sign-ups, activation, paid conversion, and expansion revenue.
Design the self-serve GTM strategy: ideal user profile, onboarding funnel, friction removal, pricing/packaging experiments, and growth loops.
Run rapid experimentation: own A/B tests, cohort analysis, funnel optimization, and growth levers (paid acquisition, SEO/content, referral programs, Slack/Discord integrations).
Cross-functional execution, partner with:
Partner daily with Product to influence roadmap (features that drive activation/expansion, self-serve onboarding UX, Slack bot, usage analytics).
Collaborate with Marketing to drive top-of-funnel acquisition (paid, organic, content, webinars/classes) and optimize handoff to self-serve.
Align with Sales on “healthy friction” rules (when to route to sales vs. keep self-serve) and use self-serve as a top-of-funnel engine for enterprise land-and-expand.
Define success metrics (conversion rates, activation, expansion revenue, churn, LTV:CAC) and own weekly/monthly performance against goal.
Build structured playbooks, conversion funnels, and automation (email, in-app messaging, onboarding sequences) that scale efficiently.
Build Automations Transition from founder-led/scrappy execution → repeatable, semi-automated motion.
What You’ve Done
Experience in AI, developer tools, or productivity SaaS.
Background at top-tier consulting firm (McKinsey, BCG, Bain), PE/VC ops team, or early-stage startup founder/operator.
Experience influencing product roadmaps for self-serve activation/expansion.
Familiarity with AI and growth technology platforms
A Note On Pace
We’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you.
Location Policy
This is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Tuesdays, Wednesdays, and Thursdays.
Equal Opportunity Employment
GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI
Fraud Notice to GC AI Applicants
To protect yourself against phishing and recruitment fraud, please note that GC AI only accepts job applications through our official careers page at https://gc.ai/careers and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @gc.ai or @getgc.ai email address.
GC AI will never:
Refer you to external websites to apply
Conduct interviews over email, chat platforms, or messaging apps
Ask you to provide payment or purchase equipment
Request personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process
Examples of fraudulent email addresses:
[email protected]
[email protected]
Any email address ending in @gmail.com, @yahoo.com, or other free email services
If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address, please do not share any information. Mark the communication as "phishing" or "spam" and do not respond.
More than 1,700 companies use GC AI to drive their business forward, including 150+ public companies, 25+ unicorns, and brands such as News Corp, Miro, Bass Pro Shops, Snyk, Skims, Liquid Death, Vercel, Zscaler, and TIME.
We've 10x'd revenue in 12 months, raised a $60 million Series B ($555 million valuation), and are growing faster than ever. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.
If you thrive when the stakes are high and the path isn't paved, you'll love it here. Our six guiding principles are: 1% better every day, customer obsession, ship today, find a way, care deeply, and own it completely. Come shape the future of legal work with us.
About The Role
We are hiring our first Head of Self-Serve & Product-Led Growth to own and scale our self-serve / PLG revenue line. This is a high-ownership, quota-carrying role where you will grow the self-serve motion end-to-end. You will be responsible for ICP definition, strategy, experimentation, funnel optimization, cross-functional alignment, and execution. You will report to the CRO and work as a peer/partner with Product, Marketing, and Sales.
This is a large portion of current revenue, and we expect it will continue to be an area for high-growth and lead gen for future expansions. You must be comfortable with ambiguity, self-directed, creative in problem-solving, yet disciplined in creating repeatable structure as the motion matures. Ideal candidates have built or scaled self-serve/PLG motions before or have operated in fast-moving, high-stakes environments (startup, top-tier consulting, PE/VC portfolio ops)
What You'll Do
Own the full self-serve P&L: carry and hit quarterly/annual revenue targets across sign-ups, activation, paid conversion, and expansion revenue.
Design the self-serve GTM strategy: ideal user profile, onboarding funnel, friction removal, pricing/packaging experiments, and growth loops.
Run rapid experimentation: own A/B tests, cohort analysis, funnel optimization, and growth levers (paid acquisition, SEO/content, referral programs, Slack/Discord integrations).
Cross-functional execution, partner with:
Partner daily with Product to influence roadmap (features that drive activation/expansion, self-serve onboarding UX, Slack bot, usage analytics).
Collaborate with Marketing to drive top-of-funnel acquisition (paid, organic, content, webinars/classes) and optimize handoff to self-serve.
Align with Sales on “healthy friction” rules (when to route to sales vs. keep self-serve) and use self-serve as a top-of-funnel engine for enterprise land-and-expand.
Define success metrics (conversion rates, activation, expansion revenue, churn, LTV:CAC) and own weekly/monthly performance against goal.
Build structured playbooks, conversion funnels, and automation (email, in-app messaging, onboarding sequences) that scale efficiently.
Build Automations Transition from founder-led/scrappy execution → repeatable, semi-automated motion.
What You’ve Done
Experience in AI, developer tools, or productivity SaaS.
Background at top-tier consulting firm (McKinsey, BCG, Bain), PE/VC ops team, or early-stage startup founder/operator.
Experience influencing product roadmaps for self-serve activation/expansion.
Familiarity with AI and growth technology platforms
A Note On Pace
We’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you.
Location Policy
This is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Tuesdays, Wednesdays, and Thursdays.
Equal Opportunity Employment
GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI
Fraud Notice to GC AI Applicants
To protect yourself against phishing and recruitment fraud, please note that GC AI only accepts job applications through our official careers page at https://gc.ai/careers and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @gc.ai or @getgc.ai email address.
GC AI will never:
Refer you to external websites to apply
Conduct interviews over email, chat platforms, or messaging apps
Ask you to provide payment or purchase equipment
Request personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process
Examples of fraudulent email addresses:
[email protected]
[email protected]
Any email address ending in @gmail.com, @yahoo.com, or other free email services
If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address, please do not share any information. Mark the communication as "phishing" or "spam" and do not respond.