[Remote] SEO Specialist

Note: The job is a remote job and is open to candidates in USA. Amerit Fleet Solutions is a trusted nationwide leader of fleet maintenance solutions, seeking a growth-minded and mission-driven SEO Specialist to join their Marketing team. The role focuses on content creation, keyword strategy, and performance analytics to drive measurable organic growth across the company and its brands. Responsibilities Write and optimize SEO page titles, meta descriptions, headings, image alt text, and copy across the Amerit website and our additional brand sites Conduct keyword research using BrightEdge to identify high-value opportunities aligned to user intent Own on-page SEO efforts including internal linking to improve page authority and user navigation Identify content gaps and recommend opportunities that support business goals Edit and resize images using Canva or similar design tools and upload to the website Produce SEO-optimized landing pages, core service pages, and supporting marketing content Create personalized website experiences based on visitor industry, company size, and other demographic signals to improve relevance and drive qualified leads Support our PR media and content partnerships with backlink initiatives Partner with paid search and paid social to ensure content strategy is aligned Leverage AI tools to support content summarization, ideation, and creation workflows Optimize content to target AI search engines and improve visibility in AI-driven results with clear, structured content Monitor core KPIs including traffic, keyword rankings, form submissions, and engagement metrics Build performance reports leveraging BrightEdge, Google Analytics, Search Console, Excel, and Google Sheets Translate SEO data into clear, actionable insights for leadership, including internal presentations Skills 1–2 years of experience in SEO, content marketing, or digital marketing Demonstrated experience creating and editing content for websites Working knowledge of Google Analytics, Google Search Console, Excel/Google Sheets, Word, and WordPress or similar CMS platforms Strong writing skills with the ability to craft engaging, SEO-informed content Analytical mindset with comfort working with performance data and metrics Strong communication and collaboration skills A fast learner who is eager to pick up new tools and dive into the exciting world of fleet! Experience with SEO tools, including BrightEdge, Ahrefs, SEMrush, etc Experience with AI tools for content summarization and creation (ChatGPT, Claude, Gemini, etc.) Experience building performance reports Exposure to link-building or digital PR initiatives Basic familiarity with HTML or CSS Benefits Full benefits within 30 days Medical, dental, vision, prescription drug coverage, life insurance, disability insurance 401(k) match program Unlimited vacation, holidays, and sick time Commitment to your safety through boot and prescription safety glasses reimbursement Career and learning development with an extensive training program through our Amerit University Employee referral program, up to $500 bonus ASE certification program with fee reimbursement and bonus Employee recognition platform that includes opportunities to redeem points for merchandise Employee Assistance Program (EAP) 24/7 nurse triage line Employee discounts on cell phone service and entertainment tickets Employee resource groups (ERGs) that foster inclusion Company Overview Amerit Fleet Solutions is an automotive company that provides fleet maintenance and repair services. It was founded in 2010, and is headquartered in Walnut Creek, California, USA, with a workforce of 1001-5000 employees. Its website is